Sunyee Yoon

SUNY - Buffalo

Assistant Professor of Marketing

Jacobs Management Center

Buffalo, NY 14051

United States

SCHOLARLY PAPERS

1

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90

SSRN CITATIONS

2

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0

Scholarly Papers (1)

1.

The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers

Number of pages: 53 Posted: 22 Dec 2015
Rice University - Jesse H. Jones Graduate School of Business, University of Wollongong - School of Management, Operations and Marketing, SUNY - Buffalo and University of Wisconsin - Madison - School of Human Ecology
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Citation 2

Abstract:

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Saving Money, Financial Decision Making, Financial Well-being, Consumer Trait