Alexey Gorin

National Research University Higher School of Economics

Myasnitskaya street, 20

Moscow, Moscow 119017

Russia

SCHOLARLY PAPERS

4

DOWNLOADS

172

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

An Analysis of Brand Association Perception Using N400 Evoked Potential

Higher School of Economics Research Paper No. 77/PSY/2017
Number of pages: 17 Posted: 31 Aug 2017
National Research University Higher School of Economics, National Research University Higher School of Economics, National Research University Higher School of Economics, National Research University Higher School of Economics, National Research University Higher School of Economics and National Research University Higher School of Economics - Centre for Cognition and Decision Making
Downloads 100 (339,747)

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event-related potential method, N400, electroencephalography, neuromarketing, brand associations

2.

Short-Term Plasticity in Auditory Cortical Circuit Evoked by Monetary Incentive Delay Task

Higher School of Economics Research Paper No. WP BRP 55/PSY/2015
Number of pages: 19 Posted: 22 Dec 2015
National Research University Higher School of Economics, National Research University Higher School of Economics, National Research University Higher School of Economics - Centre for Cognition and Decision Making and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 26 (618,056)

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expected value, auditory cortex, neuroplasticity, EEG, mismatch negativity, MMN, P300

3.

Human Psychophysiological and Genetic Approaches in Neuroentrepreneurship

Handbook of Research Methodologies and Design in Neuroentrepreneurship: Research Handbooks in Business and Management Series, (eds,) Mellani Day, Mary C. Boardman and Norris F. Krueger, Edward Elgar Publishing, September 2017, ISBN:9781785365034
Number of pages: 51 Posted: 01 Mar 2019
National Research University Higher School of Economics, Syracuse University - Whitman School of Management and National Research University Higher School of Economics
Downloads 24 (631,667)

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4.

Asymmetric Modulation of FRN by the Probability and Value of Outcomes in Auditory Mid Task

Higher School of Economics Research Paper No. WP BRP 67/PSY/2016
Number of pages: 18 Posted: 14 Dec 2016
National Research University Higher School of Economics, National Research University Higher School of Economics, National Research University Higher School of Economics - Centre for Cognition and Decision Making, National Research University Higher School of Economics (Moscow), National Research University Higher School of Economics and National Research University Higher School of Economics
Downloads 22 (645,655)

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feedback-related negativity, monetary incentive delay task, expected value, electroencephalography