Mirza Baig

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

Student

90 and 100 Clifton

Karachi, ISLAMABAD 75600

Pakistan

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Scholarly Papers (1)

1.

Impact of Digital Media on Brand Loyalty and Brand Positioning

Number of pages: 21 Posted: 27 Dec 2015
Indus University, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
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Abstract:

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Digital Media, Brand Loyalty, Brand positioning, exploratory, marketing strategy