Aparna Sundar

University of Oregon - Department of Marketing

SCHOLARLY PAPERS

6

DOWNLOADS

367

CITATIONS

2

Scholarly Papers (6)

1.

Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design

Sundar, Aparna, and Theodore J. Noseworthy. “Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design,” Journal of Marketing, 78 (5), 138-151, 2014
Number of pages: 15 Posted: 04 Jan 2016
Aparna Sundar and Theodore Noseworthy
University of Oregon - Department of Marketing and York University - Schulich School of Business
Downloads 206 (145,716)
Citation 7

Abstract:

Loading...

package design, conceptual metaphor theory, embodied cognition, branding, fluency, logos

2.

How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness

Journal of Business Ethics, Forthcoming
Number of pages: 17 Posted: 04 Jan 2016 Last Revised: 28 Feb 2018
Aparna Sundar and James J. Kellaris
University of Oregon - Department of Marketing and University of Cincinnati - Department of Marketing
Downloads 85 (290,424)

Abstract:

Loading...

Embodied meaning, Ethical judgment, Retail branding

3.

Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation

Journal of Consumer Research, March 2016
Number of pages: 24 Posted: 29 Jan 2016 Last Revised: 24 Mar 2016
Aparna Sundar and Theodore Noseworthy
University of Oregon - Department of Marketing and York University - Schulich School of Business
Downloads 43 (407,768)
Citation 1

Abstract:

Loading...

expectancy disconfirmation, brand personality, sensory marketing, touch

4.

The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption

Sundar, Aparna, and Frank R. Kardes. (2015). "The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption," Psychology & Marketing, 32 (5), 512–521.
Number of pages: 10 Posted: 04 Jan 2016
Aparna Sundar and Frank R. Kardes
University of Oregon - Department of Marketing and University of Cincinnati - Department of Marketing
Downloads 33 (447,459)

Abstract:

Loading...

Health Halo, Perceived Variability, Inferences, Food Labels

5.

The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising

Sundar, Aparna, Frank R. Kardes and Scott A. Wright. (2015), “The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising,” Journal of Advertising, Vol. 44, No. 4, 375–387, 2015
Posted: 04 Jan 2016
Aparna Sundar, Frank R. Kardes and Scott A. Wright
University of Oregon - Department of Marketing, University of Cincinnati - Department of Marketing and Providence College

Abstract:

Loading...

Truth Effect, Fluency, Need for Affect

6.

If it Tastes Bad it Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect

Intern. J. of Research in Marketing, 30 (2013) 197–198
Posted: 04 Jan 2016
Providence College, Centro Universitário da FEI, University of Oregon - Department of Marketing, University of Cincinnati and University of Cincinnati - Department of Marketing

Abstract:

Loading...

Naive Theories, Placebo Effect