Junyong Kim

University of Central Florida

4000 Central Florida Blvd

Orlando, FL 32816-1400

United States

SCHOLARLY PAPERS

4

DOWNLOADS

320

SSRN CITATIONS
Rank 46,200

SSRN RANKINGS

Top 46,200

in Total Papers Citations

1

CROSSREF CITATIONS

14

Scholarly Papers (4)

1.

Better Moods for Better Eating? How Mood Influences Food Choice

Journal of Consumer Psychology, 24:320-335, 2014
Number of pages: 32 Posted: 10 Jan 2016
Retired, University of Delaware, University of Illinois at Urbana-Champaign and University of Central Florida
Downloads 202 (189,405)

Abstract:

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Comfort foods, hedonic contingency, food selection, mood, nutrition, hunger, mood condition, nutritive foods, obesity, consumer behavior, consumer research, social psychology, health

2.

Interactive Effects of Return Policy Leniency and Recommendations on Post-Consumption Evaluation of Products with Mixed Outcomes

Kim, Junyong, and Brian Wansink (2011), "How Retailers’ Recommendation and Return Policies Alter Product Evaluations," Journal of Retailing, 88:4: 528-541
Number of pages: 50 Posted: 12 Jan 2016 Last Revised: 28 Apr 2017
Junyong Kim and Brian Wansink
University of Central Florida and Retired
Downloads 55 (459,957)

Abstract:

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Return policy; Recommendation; Post-purchase product evaluation; Counterfactual thinking

3.

The Consumer Marketing of Biotechnology

Wansink, Brian and Junyong Kim (2001), “The Marketing and Consumer Acceptance of Biotechnology,” Journal of Commercial Biotechnology, (Winter) 7:3, 249-259.
Number of pages: 26 Posted: 11 Jan 2016 Last Revised: 27 Apr 2017
Brian Wansink and Junyong Kim
Retired and University of Central Florida
Downloads 48 (487,883)

Abstract:

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biotechnology, information, marketing, advertising, consumer attitudes, consumer education, efficiency

4.

The Battle Over Genetically Modified Foods: False Assumptions About Consumer Behavior

American Behavioral Scientist 44:8 (April 2001), 1405-1417
Number of pages: 24 Posted: 16 Jan 2016
Brian Wansink and Junyong Kim
Retired and University of Central Florida
Downloads 15 (678,857)
Citation 1

Abstract:

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consumer behavior, genetically modified foods, biotechnology