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Meenakshi Sharma

Birla Institute of Technology & Science (BITS), Pilani

Research Scholar, Department of Management

Pilani Campus

Vidya Vihar

Pilani, Rajasthan 333 031

India

  • Birla Institute of Technology & Science (BITS), Pilani

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A Study of First Page Advertising Trends in Select Indian Newspapers

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A Study of First Page Advertising Trends in Select Indian Newspapers

The IUP Journal of Marketing Management, Vol. XIV, No. 4, November 2015, pp. 20-33
Posted: 07 Jan 2016
Arun Kumar Poonia, Gajendra Singh Chauhan, Meenakshi Sharma and Madhusmita Das
Birla Institute of Technology & Science (BITS), Pilani, Birla Institute of Technology and Science (BITS), Birla Institute of Technology & Science (BITS), Pilani and Birla Institute of Technology & Science (BITS), Pilani

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A Study of First Page Advertising Trends in Select Indian Newspapers

The IUP Journal of Marketing Management, Vol XIV No.4 November 2015 ISSN: 0972-6845.
Posted: 19 Jun 2021
Arun Kumar Poonia, Gajendra Singh Chauhan, Meenakshi Sharma and Madhusmita Das
Birla Institute of Technology & Science (BITS), Pilani, Birla Institute of Technology & Science (BITS), Pilani, Birla Institute of Technology & Science (BITS), Pilani and Birla Institute of Technology & Science (BITS), Pilani

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Consumer Behavior, First Page Advertising, Indian Newspapers