Laszlo Molnar

University of Miskolc

Egyetemváros

H3515 Miskolc-Egyetemvaros, H-3515

Hungary

SCHOLARLY PAPERS

9

DOWNLOADS

114

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (9)

1.

Complex Modeling of Factors Influencing Market Success of New Product and Service Developments

Proceedings of European Marketing Academy (EMAC) 2014, Valencia, Spain
Number of pages: 7 Posted: 18 Jan 2016
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc - Marketing Institute, Students
Downloads 23 (513,492)

Abstract:

Loading...

marketing, innovation

2.

The Relationship between Values and General Environmental Behaviour

ECONOMICS AND MANAGEMENT: 2012. 17 (1) ISSN 2029-9338 (ONLINE) ISSN 1822-6515 (CD-ROM) pp. 272-278
Number of pages: 7 Posted: 09 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Downloads 19 (537,067)

Abstract:

Loading...

social marketing, values, LOV, general environmental behaviour (GEB), Hungary, behavioural segmentation

3.

Innovation and Knowledge Based Competitiveness: Corporate Practices and Economic Policy in Hungary

Proceedings of the 8th International Scientific and Practical Conference. Legal and Administrative Problems of the Public and Business: Russian and International Experience, Moscow, 2013
Number of pages: 11 Posted: 06 Mar 2017
Istvan Piskoti, Szabolcs Nagy and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 16 (554,911)

Abstract:

Loading...

Innovation, Competitiveness, Economic Policy

4.

Elements and an Empirical Analysis of an Integrated Social Marketing Model in Hungary

Proceedings of the 41th EMAC Conference: Marketing to Citizens Going beyond Customers and Consumers. Lisbon. Portugal. Paper 11.
Number of pages: 7 Posted: 07 Mar 2017
Istvan Piskoti, Szabolcs Nagy and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 13 (573,547)

Abstract:

Loading...

social problem identification, value community, stakeholder management, integrated social marketing, theory of reasoned-action, theory of planned-behaviour

5.

Environmentally Conscious Behaviour in Hungary

Proceedings of 41 th EMAC Conference: Marketing to Citizens Going beyond Customers and Consumers. Lisbon. Portugal. Paper: 45
Number of pages: 7 Posted: 09 Mar 2017
Szabolcs Nagy, Istvan Piskoti and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 11 (586,361)

Abstract:

Loading...

environmentally conscious behaviour, model, LOV, environmental knowledge, environmental values, Hungary, social marketing

6.

Social Marketing in Practice - Environmental Behaviour Based Segmentation in Hungary

Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Tourism Conference, Győr, Hungary, ISBN 978-0-473-21245-2 , Paper 7
Number of pages: 17 Posted: 11 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Downloads 10 (592,888)

Abstract:

Loading...

social marketing, environmental behaviour based segmentation, social issues, Hungary

7.

Empirical Model of Factors Influencing Market Success of Innovations in Hungarian Context

In: European Marketing Academy EMAC 2013 Proceedings: 42nd Annual Conference, Lost In Translation, Marketing In An Interconnected World, Istanbul, June 4 - 7, 2013.
Number of pages: 7 Posted: 10 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc - Marketing Institute, Students
Downloads 8 (605,954)

Abstract:

Loading...

innovation, SEM, market success, Hungary

8.

Identification between Individuals and Places of Residence

Conference Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Turism Conference 2012. Győr. Hungary.
Number of pages: 10 Posted: 11 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Downloads 7 (612,454)

Abstract:

Loading...

identity, identification, place branding, identification factors

9.

Store Choice Model – The Uniocoop Case in Hungary

Proceedings of The six senses - the essentials of marketing: 39th EMAC Conference: 352 p., Copenhagen, Denmark pp. 345-354. (ISBN:978 87 92569 01 1)
Number of pages: 7 Posted: 11 Mar 2017
Istvan Piskoti, Szabolcs Nagy and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 7 (612,454)

Abstract:

Loading...

store choice model, satisfaction, loyalty, basket size