Istvan Piskoti

University of Miskolc

Egyetemváros

H3515 Miskolc-Egyetemvaros, H-3515

Hungary

SCHOLARLY PAPERS

12

DOWNLOADS

170

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (12)

1.

A New Customer Satisfaction Management Model (Methodology and Practice)

EKONOMIKA IR VADYBA: 2009. 14 : ECONOMICS & MANAGEMENT: 2009. 14 ISSN: 1822-6515
Number of pages: 8 Posted: 07 Mar 2017
Istvan Piskoti and Szabolcs Nagy
University of Miskolc and University of Miskolc
Downloads 38 (439,364)

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customer orientation, market-orientation, customer-satisfaction, customer satisfaction management, customer loyalty index, Customer Satisfaction Management model.

2.

Complex Modeling of Factors Influencing Market Success of New Product and Service Developments

Proceedings of European Marketing Academy (EMAC) 2014, Valencia, Spain
Number of pages: 7 Posted: 18 Jan 2016
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc - Marketing Institute, Students
Downloads 23 (512,463)

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marketing, innovation

3.

The Relationship between Values and General Environmental Behaviour

ECONOMICS AND MANAGEMENT: 2012. 17 (1) ISSN 2029-9338 (ONLINE) ISSN 1822-6515 (CD-ROM) pp. 272-278
Number of pages: 7 Posted: 09 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Downloads 18 (541,989)

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social marketing, values, LOV, general environmental behaviour (GEB), Hungary, behavioural segmentation

4.

Innovation and Knowledge Based Competitiveness: Corporate Practices and Economic Policy in Hungary

Proceedings of the 8th International Scientific and Practical Conference. Legal and Administrative Problems of the Public and Business: Russian and International Experience, Moscow, 2013
Number of pages: 11 Posted: 06 Mar 2017
Istvan Piskoti, Szabolcs Nagy and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 16 (553,821)

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Innovation, Competitiveness, Economic Policy

5.

Identity and Image in the City Marketing

MARKETING ÉS MENEDZSMENT (ISSN: 1219-0349) Vol. 42.: (5-6.) pp. 106-116. (2008)
Number of pages: 23 Posted: 15 Mar 2017
Istvan Piskoti and Szabolcs Nagy
University of Miskolc and University of Miskolc
Downloads 15 (559,876)

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city marketing, city image, city identity, dual approach, 2P mix, city development

6.

Elements and an Empirical Analysis of an Integrated Social Marketing Model in Hungary

Proceedings of the 41th EMAC Conference: Marketing to Citizens Going beyond Customers and Consumers. Lisbon. Portugal. Paper 11.
Number of pages: 7 Posted: 07 Mar 2017
Istvan Piskoti, Szabolcs Nagy and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 13 (572,338)

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social problem identification, value community, stakeholder management, integrated social marketing, theory of reasoned-action, theory of planned-behaviour

7.

Environmentally Conscious Behaviour in Hungary

Proceedings of 41 th EMAC Conference: Marketing to Citizens Going beyond Customers and Consumers. Lisbon. Portugal. Paper: 45
Number of pages: 7 Posted: 09 Mar 2017
Szabolcs Nagy, Istvan Piskoti and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 11 (585,152)

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environmentally conscious behaviour, model, LOV, environmental knowledge, environmental values, Hungary, social marketing

8.

Social Marketing in Practice - Environmental Behaviour Based Segmentation in Hungary

Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Tourism Conference, Győr, Hungary, ISBN 978-0-473-21245-2 , Paper 7
Number of pages: 17 Posted: 11 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Downloads 10 (591,623)

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social marketing, environmental behaviour based segmentation, social issues, Hungary

9.

Empirical Model of Factors Influencing Market Success of Innovations in Hungarian Context

In: European Marketing Academy EMAC 2013 Proceedings: 42nd Annual Conference, Lost In Translation, Marketing In An Interconnected World, Istanbul, June 4 - 7, 2013.
Number of pages: 7 Posted: 10 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc - Marketing Institute, Students
Downloads 8 (604,688)

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innovation, SEM, market success, Hungary

10.

Identification between Individuals and Places of Residence

Conference Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Turism Conference 2012. Győr. Hungary.
Number of pages: 10 Posted: 11 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Downloads 7 (611,210)

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identity, identification, place branding, identification factors

11.

Store Choice Model – The Uniocoop Case in Hungary

Proceedings of The six senses - the essentials of marketing: 39th EMAC Conference: 352 p., Copenhagen, Denmark pp. 345-354. (ISBN:978 87 92569 01 1)
Number of pages: 7 Posted: 11 Mar 2017
Istvan Piskoti, Szabolcs Nagy and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 7 (611,210)

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store choice model, satisfaction, loyalty, basket size

12.

Competence-Based View in Place Marketing

Academy of Marketing Conference, Egham, UK, 2007.07.03-2007.07.06, Paper 55
Number of pages: 12 Posted: 15 Mar 2017
Istvan Piskoti and Szabolcs Nagy
University of Miskolc and University of Miskolc
Downloads 4 (631,606)

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competence, marketing, model, place marketing, place