L. J. Shrum

HEC Paris

Professor of Marketing

1 rue de la Liberation

Jouy-en-Josas Cedex, 78351

France

SCHOLARLY PAPERS

9

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1,263

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14

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Scholarly Papers (9)

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1.

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Pogacar, Ruth, L. J. Shrum, & Tina M. Lowrey (2018), “The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework,” Journal of Consumer Psychology, Forthcoming., HEC Paris Research Paper No. MKG-2018-1261
Number of pages: 60 Posted: 26 Apr 2018 Last Revised: 03 May 2018
Ruth Pogacar, L. J. Shrum and Tina M. Lowrey
University of Calgary - Haskayne School of Business, HEC Paris and HEC Paris - Marketing
Downloads 212 (246,893)
Citation 2

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Linguistics, Attitudes and Persuasion, Automatic and Controlled Processes, Language

2.

Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Journal of Business Ethics, Forthcoming, HEC Paris Research Paper No. MKG-2016-1177
Number of pages: 38 Posted: 09 Nov 2016 Last Revised: 19 Nov 2016
Elodie Gentina, L. J. Shrum and Tina M. Lowrey
SKEMA Business School – Université de Lille, HEC Paris and HEC Paris - Marketing
Downloads 178 (288,829)
Citation 1

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Loneliness, Coping strategies, Risky Behaviors, Adolescent consumers, Materialism, Sharing

3.

Coping with Loneliness through Consumption

Journal of Consumer Psychology 2022, https://doi.org/10.1002/jcpy.1329
Number of pages: 76 Posted: 05 Dec 2022
L. J. Shrum, Elena Fumagalli and Tina M. Lowrey
HEC Paris, INCAE - INCAE Business School and HEC Paris - Marketing
Downloads 160 (316,442)

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loneliness, consumption, consumer behavior

4.

The Role of Cultural Communication Norms in Social Exclusion Effects

Journal of Consumer Psychology, Forthcoming, HEC Paris Research Paper No. MKG-2016-1163
Number of pages: 35 Posted: 03 Aug 2016 Last Revised: 26 Nov 2016
Jaehoon Lee, L. J. Shrum and Youjae Yi
Southern Illinois University - Southern Illinois University at Carbondale, HEC Paris and Seoul National University
Downloads 150 (333,976)

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Social Exclusion, Culture, Communication Norms, Helping, Conspicuous Consumption

5.

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

HEC Paris Research Paper No. MKG-2020-1386
Number of pages: 64 Posted: 18 Sep 2020 Last Revised: 30 Sep 2020
Alican Mecit, Tina M. Lowrey and L. J. Shrum
HEC Paris - Marketing, HEC Paris - Marketing and HEC Paris
Downloads 147 (339,487)

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psycholinguistics, anthropomorphism

6.

Undermining the Restorative Potential of Compensatory Consumption: A Product's Explicit Identity Connection Impedes Self-Repair

HEC Paris Research Paper No. MKG-2018-1292
Number of pages: 61 Posted: 20 Aug 2018
Nimish Rustagi and L. J. Shrum
HEC Paris - Marketing and HEC Paris
Downloads 136 (360,930)

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Self-concept; compensatory consumption; materialism; self-threat; self-discrepancy

7.

Shockvertising: The Effect of Disgust Exposure on Viewers’ Unconscious Behavioral Responses

Number of pages: 51 Posted: 01 Jul 2022
Elena Fumagalli and L. J. Shrum
INCAE - INCAE Business School and HEC Paris
Downloads 109 (425,478)

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Disgust, identity needs, emotion, compensatory consumption

8.

Chronically Lonely Consumers Avoid Rather than Seek Out Interpersonal Touch-Related Services Because of Lack of Interpersonal Trust and Comfort with Interpersonal Touch

HEC Paris Research Paper No. MKG-2022-1435
Number of pages: 50 Posted: 16 Feb 2022 Last Revised: 07 Nov 2022
Elena Fumagalli, L. J. Shrum and Jaehoon Lee
INCAE - INCAE Business School, HEC Paris and Florida International University
Downloads 103 (442,989)
Citation 1

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Loneliness, interpersonal touch, interpersonal trust, retail services

9.

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Journal of Business Ethics, Vol. 150, No. 4, 2018, HEC Paris Research Paper No. MKG-2018-1291
Number of pages: 33 Posted: 20 Aug 2018
Elodie Gentina, L. J. Shrum, Tina M. Lowrey, Scott J. Vitell and Gregory Rose
SKEMA Business School – Université de Lille, HEC Paris, HEC Paris - Marketing, University of Mississippi - School of Business Administration and Washington State University - Department of Information Systems
Downloads 68 (569,590)
Citation 1

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