Cynthia Huffman

University of Delaware - Marketing

Associate Professor of Marketing

Newark, DE

United States

SCHOLARLY PAPERS

1

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183

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0

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0

Scholarly Papers (1)

1.

A Framework for Revitalizing Mature Brands

Journal of Brand and Product Management, 10:4, 228-242, 2001
Number of pages: 26 Posted: 16 Jan 2016
Brian Wansink and Cynthia Huffman
Retired and University of Delaware - Marketing
Downloads 183 (206,383)

Abstract:

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brand vitality, marketing, product uses, branding, marketing strategies, consumer research, promotion