Rauch Andreas

University of Mannheim - Department of Marketing

L5, 1

Mannheim, 68131

Germany

SCHOLARLY PAPERS

1

DOWNLOADS

0

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

A Job Demands-Resources Perspective on Salespersons' Market Intelligence Activities in New Product Development

Journal of Personal Selling and Sales Management, Vol. 36, No. 1, 19–39, 2016
Posted: 09 Apr 2016
Sabine Kuester and Rauch Andreas
University of Mannheim, Department of Marketing & Innovation and University of Mannheim - Department of Marketing

Abstract:

Loading...

Sales force management, market intelligence activities, job demands-resources theory, innovation performance, sales control