Russell Abratt

University of the Witwatersrand

1 Jan Smuts Avenue

Johannesburg, Gauteng 2000

South Africa

SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

Brands that Do Good: Insight into Social Brand Equity

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 11 Posted: 24 Apr 2018 Last Revised: 12 Sep 2018
Claire Naidoo and Russell Abratt
University of the Witwatersrand - Wits Business School and University of the Witwatersrand
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Abstract:

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Brand equity, Behaviour change, Social branding, Social marketing, Social brand equity

2.

Corporate Identity, Strategy and Change

Journal of Brand Management, Vol. 24, Issue 2, 2017
Number of pages: 11 Posted: 24 Apr 2018
Russell Abratt and Michela Mingione
University of the Witwatersrand and affiliation not provided to SSRN
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corporate identity, strategy, evolutionary change, revolutionary change, punctuated equilibrium theory