Scott Seed

Hyatt Corporation

Manager of Loyalty Programs

Chicago, IL

United States

SCHOLARLY PAPERS

1

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73

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Making Brand Loyalty Programs Succeed

Wansink, Brian and Scott Seed (2001) “Making Brand Loyalty Programmes Succeed,” Journal of Brand Management, 8:3 (February), 211-222.
Number of pages: 20 Posted: 21 Jan 2016 Last Revised: 27 Apr 2017
Brian Wansink and Scott Seed
Retired and Hyatt Corporation
Downloads 73 (398,695)

Abstract:

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brand loyalty, efficiency, loyalty programs, consumer research, consumer behavior, marketing