Hyoryung Nam

University of Washington, Bothell

Assistant Professor

18115 Campus Way NE

Bothell, WA 98011

United States

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Scholarly Papers (1)

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Social Tags and Brand Maps

Robert H. Smith School Research Paper No. RHS 2722740
Posted: 27 Jan 2016
Hyoryung Nam, Yogesh V. Joshi and P.K. Kannan
University of Washington, Bothell, University of Maryland - Department of Marketing and University of Maryland - Robert H. Smith School of Business

Abstract:

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Social Tags, User Generated Content, Brand Maps, Concept Maps, Consumer Associative Networks, Social Brand Metrics, Brand Management