Hyunjin Kang

George Washington University

Postdoctoral Scientist, Department of Marketing

2121 I Street NW

Washington, DC 20052

United States

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Scholarly Papers (1)

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Let's Get Closer: Feelings of Connectedness from Using Social Media with Implications for Brand Outcomes

Number of pages: 68 Posted: 06 Feb 2016
Donna L. Hoffman, Thomas Novak and Hyunjin Kang
George Washington University School of Business, George Washington University School of Business and George Washington University
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Abstract:

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social media, online consumer experience, connectedness, brand evaluations, regulatory focus theory