Raluca Ursu

New York University - Stern School of Business

Tisch Hall

40 W 4 St.

New York, NY NA 10012

United States

  • New York University - Stern School of Business

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 18,125

SSRN RANKINGS

Top 18,125

in Total Papers Downloads

4,885

SSRN CITATIONS
Rank 13,154

SSRN RANKINGS

Top 13,154

in Total Papers Citations

95

CROSSREF CITATIONS

11

Scholarly Papers (13)

Actions:
Email selected abstracts
1.

The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions

Marketing Science, Vol. 37, No. 4: 530-552
Number of pages: 54 Posted: 10 Feb 2016 Last Revised: 24 Sep 2018
Raluca Ursu
New York University - Stern School of Business
Downloads 1,039 (37,700)
Citation 27

Abstract:

Loading...

online consumer search, product rankings, sequential search model, endogeneity bias, online search intermediary

2.

Suspense and Surprise in Media Product Design: Evidence from Twitch.tv

Columbia Business School Research Paper Forthcoming, NYU Stern School of Business Forthcoming
Number of pages: 65 Posted: 04 Nov 2020 Last Revised: 02 Jun 2022
Andrey Simonov, Raluca Ursu and Carolina Zheng
Columbia University - Columbia Business School, New York University - Stern School of Business and Columbia University - Department of Computer Science
Downloads 754 (58,429)
Citation 3

Abstract:

Loading...

Entertainment Marketing, Media Consumption, Preferences for Information, Suspense and Surprise, Choice Modeling

3.

Online Advertising as Passive Search

NYU Stern School of Business Forthcoming, Columbia Business School Research Paper
Number of pages: 83 Posted: 10 May 2021 Last Revised: 13 Jun 2023
Raluca Ursu, Andrey Simonov and Eunkyung An
New York University - Stern School of Business, Columbia University - Columbia Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 661 (69,792)

Abstract:

Loading...

Sequential Search, Advertising, Online Browsing, Fashion Industry

4.

The Sequential Search Model: A Framework for Empirical Research

Number of pages: 46 Posted: 15 Oct 2022 Last Revised: 30 Jan 2023
Raluca Ursu, Stephan Seiler and Elisabeth Honka
New York University - Stern School of Business, Imperial College Business School and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 547 (88,285)

Abstract:

Loading...

Sequential Search Model

5.

Repeated Product Searches and Choice Elimination: Evidence from a Lab Study

NYU Stern School of Business
Number of pages: 48 Posted: 08 Jul 2020 Last Revised: 04 Aug 2023
Chu (Ivy) Dang, Raluca Ursu and Pradeep K. Chintagunta
The University of Hong Kong, New York University - Stern School of Business and University of Chicago
Downloads 410 (124,174)
Citation 1

Abstract:

Loading...

consumer search, search revisits, incentive-aligned research study, consideration set formation, choice modeling

6.

Search Gaps and Consumer Fatigue

Number of pages: 79 Posted: 18 Feb 2021 Last Revised: 11 Feb 2022
Raluca Ursu, Qianyun Poppy Zhang and Elisabeth Honka
New York University - Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 303 (172,731)

Abstract:

Loading...

Sequential Search, Search Fatigue, Search Delay, Online Browsing, Apparel Industry

7.

Prior Information and Consumer Search: Evidence from Eye-Tracking

Number of pages: 70 Posted: 26 May 2022 Last Revised: 27 Feb 2023
Raluca Ursu, Tulin Erdem, Qingliang Wang and Qianyun Poppy Zhang
New York University - Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, Xi'an Jiaotong University (XJTU) and New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students
Downloads 299 (175,148)
Citation 2

Abstract:

Loading...

Consumer Search, Search with Learning, Prior Information, Eye-tracking

8.

Search Duration

Number of pages: 43 Posted: 08 Oct 2018
Raluca Ursu, Qingliang Wang and Pradeep K. Chintagunta
New York University - Stern School of Business, Xi'an Jiaotong University (XJTU) and University of Chicago
Downloads 289 (181,538)
Citation 9

Abstract:

Loading...

online consumer search, sequential sampling, search duration, search with learning, optimal search rules, revisits, online reviews

9.

Retailers' Product Location Problem with Consumer Search

Quantitative Marketing and Economics (Forthcoming)
Number of pages: 39 Posted: 08 Dec 2018 Last Revised: 29 Jun 2019
Raluca Ursu and Daria Dzyabura
New York University - Stern School of Business and New economic school
Downloads 206 (252,291)
Citation 4

Abstract:

Loading...

consumer search, multi-category retailer, product location problem.

10.

The Impact of Product Location Changes on Habits, Search, and Purchase Decisions

Number of pages: 54 Posted: 10 Feb 2023
Jiaming Xu, Bryan Bollinger, Raluca Ursu and Gavan J. Fitzsimons
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University - Stern School of Business and Duke University - Fuqua School of Business
Downloads 184 (280,595)
Citation 1

Abstract:

Loading...

product location, search, habitual buying behavior, eye-tracking data, panel data

11.

Product Discovery and Consumer Search Routes: Evidence from a Mobile App

Number of pages: 46 Posted: 19 May 2023 Last Revised: 04 Jul 2023
Xingyue (Luna) Zhang, Raluca Ursu, Elisabeth Honka and Yuliang Oliver Yao
University of Washington Tacoma, New York University - Stern School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Delaware
Downloads 110 (420,590)
Citation 1

Abstract:

Loading...

Consumer Search, Awareness, Product Discovery, Mobile Commerce, Apparel Industry

12.

The Impact of Voluntary Labeling

Number of pages: 48 Posted: 19 Jun 2023
Anita Rao and Raluca Ursu
McDonough School of Business, Georgetown University and New York University - Stern School of Business
Downloads 83 (506,149)

Abstract:

Loading...

Consumer behavior, Voluntary Labels, Public policy, Experimental Design, Empirical IO methods

13.

Suspense and Surprise in Media Product Design: Evidence from Twitch.TV

CEPR Discussion Paper No. DP17353
Number of pages: 69 Posted: 23 Jun 2022
Andrey Simonov, Raluca Ursu and Carolina Zheng
Columbia University, New York University - Stern School of Business and Columbia University - Department of Computer Science
Downloads 0 (1,056,430)
Citation 3
  • Add to Cart

Abstract:

Loading...

Entertainment, media, platform design, Preference for Information, Product design