Raluca Ursu

New York University - Stern School of Business

Tisch Hall

40 W 4 St.

New York, NY NA 10012

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 27,599

SSRN RANKINGS

Top 27,599

in Total Papers Downloads

2,641

SSRN CITATIONS
Rank 18,906

SSRN RANKINGS

Top 18,906

in Total Papers Citations

42

CROSSREF CITATIONS

13

Scholarly Papers (9)

1.

The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions

Marketing Science, Vol. 37, No. 4: 530-552
Number of pages: 54 Posted: 10 Feb 2016 Last Revised: 24 Sep 2018
Raluca Ursu
New York University - Stern School of Business
Downloads 832 (42,259)
Citation 27

Abstract:

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online consumer search, product rankings, sequential search model, endogeneity bias, online search intermediary

2.

Suspense and Surprise in Media Product Design: Evidence from Twitch.tv

Columbia Business School Research Paper Forthcoming, NYU Stern School of Business Forthcoming
Number of pages: 65 Posted: 04 Nov 2020 Last Revised: 02 Jun 2022
Andrey Simonov, Raluca Ursu and Carolina Zheng
Columbia University - Columbia Business School, New York University - Stern School of Business and Columbia University - Department of Computer Science
Downloads 538 (74,627)
Citation 2

Abstract:

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Entertainment Marketing, Media Consumption, Preferences for Information, Suspense and Surprise, Choice Modeling

3.

Online Advertising as Passive Search

NYU Stern School of Business Forthcoming, Columbia Business School Research Paper
Number of pages: 67 Posted: 10 May 2021 Last Revised: 19 Jul 2022
Raluca Ursu, Andrey Simonov and Eunkyung An
New York University - Stern School of Business, Columbia University - Columbia Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 347 (124,076)
Citation 1

Abstract:

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Sequential Search, Advertising, Online Browsing, Fashion Industry

4.

Search Duration

Number of pages: 43 Posted: 08 Oct 2018
New York University - Stern School of Business, Xi'an Jiaotong University (XJTU) and University of Chicago
Downloads 247 (176,017)
Citation 9

Abstract:

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online consumer search, sequential sampling, search duration, search with learning, optimal search rules, revisits, online reviews

5.

Search Gaps and Consumer Fatigue

Number of pages: 79 Posted: 18 Feb 2021 Last Revised: 11 Feb 2022
New York University - Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 242 (180,215)

Abstract:

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Sequential Search, Search Fatigue, Search Delay, Online Browsing, Apparel Industry

6.

Search Revisits

NYU Stern School of Business
Number of pages: 48 Posted: 08 Jul 2020
The University of Hong Kong, New York University - Stern School of Business and University of Chicago
Downloads 225 (192,435)
Citation 3

Abstract:

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consumer search, search revisits, consideration sets, click-stream data, re-targeting

7.

Retailers' Product Location Problem with Consumer Search

Quantitative Marketing and Economics (Forthcoming)
Number of pages: 39 Posted: 08 Dec 2018 Last Revised: 29 Jun 2019
Raluca Ursu and Daria Dzyabura
New York University - Stern School of Business and New economic school
Downloads 173 (243,621)
Citation 2

Abstract:

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consumer search, multi-category retailer, product location problem.

8.

Prior Information and Consumer Search: Evidence from Eye-Tracking

Number of pages: 56 Posted: 26 May 2022
New York University - Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, Xi'an Jiaotong University (XJTU) and New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students
Downloads 37 (597,986)

Abstract:

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Consumer Search, Search with Learning, Prior Information, Eye-tracking

9.

Suspense and Surprise in Media Product Design: Evidence from Twitch.TV

CEPR Discussion Paper No. DP17353
Number of pages: 69 Posted: 23 Jun 2022
Andrey Simonov, Raluca Ursu and Carolina Zheng
Columbia University, New York University - Stern School of Business and Columbia University - Department of Computer Science
Downloads 0 (927,392)
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Abstract:

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Entertainment, media, platform design, Preference for Information, Product design