Raluca Ursu

New York University - Stern School of Business

Tisch Hall

40 W 4 St.

New York, NY NA 10012

United States

SCHOLARLY PAPERS

3

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631

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Scholarly Papers (3)

1.

The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions

Marketing Science, Vol. 37, No. 4: 530-552
Number of pages: 54 Posted: 10 Feb 2016 Last Revised: 24 Sep 2018
Raluca Ursu
New York University - Stern School of Business
Downloads 491 (55,640)

Abstract:

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online consumer search, product rankings, sequential search model, endogeneity bias, online search intermediary

2.

Product Location Problem with Consumer Search

Number of pages: 39 Posted: 08 Dec 2018 Last Revised: 02 Mar 2019
Raluca Ursu and Daria Dzyabura
New York University - Stern School of Business and New York University (NYU) - Stern School of Business
Downloads 75 (311,490)

Abstract:

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consumer search, multi-category retailer, product location problem.

3.

Search Duration

Number of pages: 43 Posted: 08 Oct 2018
New York University - Stern School of Business, Northwestern Polytechnical University and University of Chicago
Downloads 65 (339,425)

Abstract:

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online consumer search, sequential sampling, search duration, search with learning, optimal search rules, revisits, online reviews