Ronald Raymond

Edinboro University

219 Meadville Street

Edinboro, PA 16444

United States

  • Edinboro University

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When Word-of-Mouth Goes Online: Evaluating the Characteristics and Effects of eWOM Communication

International Journal of Arts & Sciences, 08(05):499–508 (2015)
Number of pages: 9 Posted: 12 Feb 2016
Ronald Raymond
Edinboro University
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Abstract:

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Communication, Electronic Word-of-Mouth (eWOM), Technology, User-Generated Communication (UGC), Word-of-Mouth (WOM).