Sikankaew Panthongprasert

Assumption University

592/3 Ramkhamhaeng 24

Hua Mak

Bangkapi, Bangkok 10240

Thailand

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Scholarly Papers (1)

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The Antecedents and Consequences of Customer Engagement: An Exploratory Study on Mobile Network Business in Thailand

Number of pages: 15 Posted: 13 Feb 2016
Theingi, Suchira Phoorithewet, Yunmei Wang and Sikankaew Panthongprasert
Assumption University, Assumption University, Assumption University and Assumption University
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Abstract:

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customer engagement, service quality, customer loyalty, competitive promotional package