Tianxin Zou

University of Florida - Warrington College of Business Administration

Gainesville, FL 32611

United States

http://https://sites.google.com/view/tianxin-zou/home

  • University of Florida - Warrington College of Business Administration

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 18,959

SSRN RANKINGS

Top 18,959

in Total Papers Downloads

5,715

TOTAL CITATIONS
Rank 21,333

SSRN RANKINGS

Top 21,333

in Total Papers Citations

42

Ideas:
“  Game theory, quant marketing  ”

  • University of Florida - Warrington College of Business Administration

Scholarly Papers (13)

Actions:
Email selected abstracts
1.

Self-preferencing and Search Neutrality in Online Retail Platforms

accepted at Management Science
Number of pages: 48 Posted: 05 Jan 2022 Last Revised: 24 Jul 2024
Tianxin Zou and Bobby Zhou
University of Florida - Warrington College of Business Administration and University of Maryland, Smith School of Business
Downloads 789 (68,935)
Citation 4

Abstract:

Loading...

platform self-preferencing, platform bias, search neutrality, platform regulation, antitrust, search ranking, market entry

2.

Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces

Marketing Science
Number of pages: 36 Posted: 21 Jan 2021 Last Revised: 03 Aug 2022
Bobby Zhou and Tianxin Zou
University of Maryland, Smith School of Business and University of Florida - Warrington College of Business Administration
Downloads 770 (71,343)

Abstract:

Loading...

Online Marketplace, Personalization, AI-Based Recommendation System, Platform neutrality, Retail Platform

3.

Effects of Cost-Information Transparency on Intertemporal Price Discrimination

Jiang, Baojun, K. Sudhir, and Tianxin Zou. "Effects of cost‐information transparency on intertemporal price discrimination." Production and Operations Management 30.2 (2021): 390-401.
Number of pages: 28 Posted: 16 Feb 2016 Last Revised: 16 May 2024
Baojun Jiang, K. Sudhir and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Yale School of Management and University of Florida - Warrington College of Business Administration
Downloads 760 (72,477)
Citation 7

Abstract:

Loading...

dynamic pricing, intertemporal price discrimination, strategic consumer, cost transparency, pricing strategy, innovation

4.

Integration of Primary and Resale Platforms

Zou, Tianxin and Baojun Jiang. "Integration of Primary and Resale Platforms." Journal of Marketing Research, Forthcoming
Number of pages: 44 Posted: 19 Jul 2018 Last Revised: 18 May 2020
Tianxin Zou and Baojun Jiang
University of Florida - Warrington College of Business Administration and Washington University in Saint Louis - John M. Olin Business School
Downloads 500 (123,256)
Citation 3

Abstract:

Loading...

platform, channel, event ticket, pricing, retail, resale, consumer-to-consumer, performing arts

5.

Influencing the Influencer’s Recommendations using Commissions and Price Discounts

Number of pages: 38 Posted: 14 Sep 2021 Last Revised: 24 Aug 2023
Tianxin Zou, Baojun Jiang and Ozge Turut
University of Florida - Warrington College of Business Administration, Washington University in Saint Louis - John M. Olin Business School and Rutgers Business School - Rutgers University
Downloads 483 (128,482)
Citation 5

Abstract:

Loading...

influencer, recommendation, social preferences, reputation, channel, pricing, word of mouth, social media

6.

Welfare Implications of Democratization in Content Creation

Number of pages: 64 Posted: 20 Dec 2023 Last Revised: 13 Mar 2025
Tianxin Zou, Zijun (June) Shi and Yue Wu
University of Florida - Warrington College of Business Administration, Hong Kong University of Science & Technology (HKUST) and University of Pittsburgh - Katz Graduate School of Business
Downloads 480 (129,428)

Abstract:

Loading...

generative AI, ChatGPT, content creation, attention competition, consumer welfare, game theory

7.

Consumer Search and Filtering on Online Retail Platforms

Journal of Marketing Research, Forthcoming
Number of pages: 43 Posted: 15 Sep 2016 Last Revised: 30 May 2020
Baojun Jiang and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School and University of Florida - Warrington College of Business Administration
Downloads 474 (131,467)
Citation 17

Abstract:

Loading...

Search, Retail Platform, Pricing, E-Commerce, Channel, Filtering

8.

Product-Line Design in the Presence of Consumers’ Anticipated Regret

Zou, Tianxin, Bo Zhou, and Baojun Jiang. "Product-Line Design in the Presence of Consumers' Anticipated Regret." Management Science, Forthcoming
Number of pages: 32 Posted: 31 Jul 2019 Last Revised: 18 Mar 2020
Tianxin Zou, Bobby Zhou and Baojun Jiang
University of Florida - Warrington College of Business Administration, University of Maryland, Smith School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 436 (145,179)
Citation 4

Abstract:

Loading...

anticipated regret, product line design, quality, behavioral economics, price discrimination, product return

9.

Effects of On-Demand Product Adjustments on Firm’s Pricing and Product Strategies

Production and Operations Management
Number of pages: 37 Posted: 20 Sep 2019 Last Revised: 15 Nov 2021
Baojun Jiang, Hongyan Shi and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Nanyang Technological University (NTU) - Division of Marketing and International Business and University of Florida - Warrington College of Business Administration
Downloads 341 (191,298)
Citation 2

Abstract:

Loading...

pricing, micro-transaction, quality, product line, upgrade, micro-payment, valuation uncertainty

10.

Designing Recommendation Systems on Content Platforms: Trading off Quality and Variety

Columbia Business School Research Paper No. 4966901
Number of pages: 48 Posted: 15 Oct 2024 Last Revised: 24 Jan 2025
Tianxin Zou, Yue Wu and Miklos Sarvary
University of Florida - Warrington College of Business Administration, University of Pittsburgh - Katz Graduate School of Business and Columbia University - Columbia Business School, Marketing
Downloads 252 (262,869)

Abstract:

Loading...

11.

Regulating Platform Self-Preferencing in Add-on Markets

Number of pages: 52 Posted: 20 Feb 2024 Last Revised: 22 Aug 2024
Zheyin (Jane) Gu, Xinxin Li and Tianxin Zou
University of Connecticut - Department of Marketing, University of Connecticut - Department of Operations & Information Management and University of Florida - Warrington College of Business Administration
Downloads 227 (291,269)

Abstract:

Loading...

self-preferencing, add-on markets, platform regulation, competition, antitrust

12.

Brand External Advertising and Platform Strategy on Product Discoverability

Number of pages: 58 Posted: 15 Oct 2024
Guangzhi Chen, Zheyin (Jane) Gu and Tianxin Zou
University of Florida - Warrington College of Business Administration, University of Connecticut - Department of Marketing and University of Florida - Warrington College of Business Administration
Downloads 114 (526,200)

Abstract:

Loading...

13.

Personalized Pricing and Quality Signaling

Number of pages: 67 Posted: 29 Nov 2023 Last Revised: 04 Dec 2024
Guangzhi Chen and Tianxin Zou
University of Florida - Warrington College of Business Administration and University of Florida - Warrington College of Business Administration
Downloads 89 (624,259)

Abstract:

Loading...

personalized pricing, signaling, consumer uncertainty, personalization, pricing