Tianxin Zou

University of Florida - Warrington College of Business Administration

Gainesville, FL 32611

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 26,183

SSRN RANKINGS

Top 26,183

in Total Papers Downloads

3,640

SSRN CITATIONS
Rank 26,615

SSRN RANKINGS

Top 26,615

in Total Papers Citations

37

CROSSREF CITATIONS

6

Ideas:
“  Game theory, quant marketing  ”

Scholarly Papers (10)

1.

Effects of Cost-Information Transparency on Intertemporal Price Discrimination

Production and Operations Management, Forthcoming
Number of pages: 47 Posted: 16 Feb 2016 Last Revised: 24 Aug 2020
Baojun Jiang, K. Sudhir and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Yale School of Management and University of Florida - Warrington College of Business Administration
Downloads 639 (77,241)
Citation 6

Abstract:

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dynamic pricing, intertemporal price discrimination, strategic consumer, cost transparency, pricing strategy, innovation

2.

Self-preferencing and Search Neutrality in Online Retail Platforms

Number of pages: 41 Posted: 05 Jan 2022 Last Revised: 03 Apr 2023
Tianxin Zou and Bobby Zhou
University of Florida - Warrington College of Business Administration and University of Maryland, Smith School of Business
Downloads 460 (117,078)

Abstract:

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platform self-preferencing, platform bias, search neutrality, platform regulation, antitrust, online platform, search ranking

3.

Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces

Marketing Science
Number of pages: 36 Posted: 21 Jan 2021 Last Revised: 03 Aug 2022
Bobby Zhou and Tianxin Zou
University of Maryland, Smith School of Business and University of Florida - Warrington College of Business Administration
Downloads 457 (116,791)

Abstract:

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Online Marketplace, Personalization, AI-Based Recommendation System, Platform neutrality, Retail Platform

4.

Integration of Primary and Resale Platforms

Zou, Tianxin and Baojun Jiang. "Integration of Primary and Resale Platforms." Journal of Marketing Research, Forthcoming
Number of pages: 44 Posted: 19 Jul 2018 Last Revised: 18 May 2020
Tianxin Zou and Baojun Jiang
University of Florida - Warrington College of Business Administration and Washington University in Saint Louis - John M. Olin Business School
Downloads 452 (118,955)
Citation 3

Abstract:

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platform, channel, event ticket, pricing, retail, resale, consumer-to-consumer, performing arts

5.

Consumer Search and Filtering on Online Retail Platforms

Journal of Marketing Research, Forthcoming
Number of pages: 43 Posted: 15 Sep 2016 Last Revised: 30 May 2020
Baojun Jiang and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School and University of Florida - Warrington College of Business Administration
Downloads 405 (134,831)
Citation 10

Abstract:

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Search, Retail Platform, Pricing, E-Commerce, Channel, Filtering

6.

Product-Line Design in the Presence of Consumers’ Anticipated Regret

Zou, Tianxin, Bo Zhou, and Baojun Jiang. "Product-Line Design in the Presence of Consumers' Anticipated Regret." Management Science, Forthcoming
Number of pages: 32 Posted: 31 Jul 2019 Last Revised: 18 Mar 2020
Tianxin Zou, Bobby Zhou and Baojun Jiang
University of Florida - Warrington College of Business Administration, University of Maryland, Smith School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 390 (140,325)
Citation 4

Abstract:

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anticipated regret, product line design, quality, behavioral economics, price discrimination, product return

7.

Influencing the Influencer’s Recommendations using Commissions and Price Discounts

Number of pages: 38 Posted: 14 Sep 2021 Last Revised: 24 Aug 2023
Tianxin Zou, Baojun Jiang and Ozge Turut
University of Florida - Warrington College of Business Administration, Washington University in Saint Louis - John M. Olin Business School and Rutgers Business School - Rutgers University
Downloads 336 (165,342)
Citation 5

Abstract:

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influencer, recommendation, social preferences, reputation, channel, pricing, word of mouth, social media

8.

Effects of On-Demand Product Adjustments on Firm’s Pricing and Product Strategies

Production and Operations Management
Number of pages: 37 Posted: 20 Sep 2019 Last Revised: 15 Nov 2021
Baojun Jiang, Hongyan Shi and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Nanyang Technological University (NTU) - Division of Marketing and International Business and University of Florida - Warrington College of Business Administration
Downloads 263 (213,292)
Citation 1

Abstract:

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pricing, micro-transaction, quality, product line, upgrade, micro-payment, valuation uncertainty

9.

Welfare Implications of Democratization in Content Creation

Number of pages: 39 Posted: 20 Dec 2023
Tianxin Zou, Zijun (June) Shi and Yue Wu
University of Florida - Warrington College of Business Administration, Hong Kong University of Science & Technology (HKUST) and University of Pittsburgh - Katz Graduate School of Business
Downloads 185 (306,077)

Abstract:

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generative AI, ChatGPT, content creation, attention competition, consumer welfare, game theory

10.

Regulating Platform Self-Preferencing in Add-on Markets

Number of pages: 51 Posted: 20 Feb 2024
Zheyin (Jane) Gu, Xinxin Li and Tianxin Zou
University of Connecticut - Department of Marketing, University of Connecticut - Department of Operations & Information Management and University of Florida - Warrington College of Business Administration
Downloads 53 (687,173)

Abstract:

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self-preferencing, add-on markets, platform regulation, competition, antitrust