Tianxin Zou

University of Florida - Warrington College of Business Administration

Gainesville, FL 32611

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 49,478

SSRN RANKINGS

Top 49,478

in Total Papers Downloads

864

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Ideas:
“  Game theory, quant marketing  ”

Scholarly Papers (5)

1.

The Bright Side of Cost Transparency: Facilitating Product Innovation

Number of pages: 26 Posted: 16 Feb 2016 Last Revised: 06 Feb 2020
Baojun Jiang, K. Sudhir and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Yale School of Management and University of Florida - Warrington College of Business Administration
Downloads 390 (79,032)
Citation 3

Abstract:

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signaling, dynamic pricing, price discrimination, strategic consumer, cost transparency, consumer search, consumer surplus, market structure

2.

Integration of Primary and Resale Platforms

Zou, Tianxin and Baojun Jiang. "Integration of Primary and Resale Platforms." Journal of Marketing Research, Forthcoming
Number of pages: 44 Posted: 19 Jul 2018 Last Revised: 18 Mar 2020
Tianxin Zou and Baojun Jiang
University of Florida - Warrington College of Business Administration and Washington University in Saint Louis - John M. Olin Business School
Downloads 184 (172,393)
Citation 1

Abstract:

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platform, channel, event ticket, pricing, retail, resale, consumer-to-consumer, performing arts

3.

Product-Line Design in the Presence of Consumers’ Anticipated Regret

Zou, Tianxin, Bo Zhou, and Baojun Jiang. "Product-Line Design in the Presence of Consumers' Anticipated Regret." Management Science, Forthcoming
Number of pages: 32 Posted: 31 Jul 2019 Last Revised: 18 Mar 2020
Tianxin Zou, Bo Zhou and Baojun Jiang
University of Florida - Warrington College of Business Administration, University of Maryland, Smith School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 139 (218,620)
Citation 1

Abstract:

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anticipated regret, product line design, quality, behavioral economics, price discrimination, product return

4.

Consumer Search and Filtering on Online Retail Platforms

Number of pages: 50 Posted: 15 Sep 2016 Last Revised: 26 Mar 2020
Baojun Jiang and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School and University of Florida - Warrington College of Business Administration
Downloads 120 (244,840)

Abstract:

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Search, Retail Platform, Pricing, E-Commerce, Channel, Filtering

5.

Effects of Micro-Transactions on Firm's Pricing and Product Strategies

Number of pages: 51 Posted: 20 Sep 2019
Baojun Jiang, Hongyan Shi and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Nanyang Technological University (NTU) - Division of Marketing and International Business and University of Florida - Warrington College of Business Administration
Downloads 31 (485,208)

Abstract:

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pricing, micro-transaction, quality, product line, upgrade, micro-payment