Mushegh Harutyunyan

Imperial College London - Imperial College Business School

South Kensington Campus

Exhibition Road

London SW7 2AZ, SW7 2AZ

United Kingdom

  • Imperial College London - Imperial College Business School

SCHOLARLY PAPERS

8

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Top 40,681

in Total Papers Downloads

2,653

TOTAL CITATIONS

3

Scholarly Papers (8)

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1.

Consumer Fairness Concerns and Dynamic Pricing in a Channel

Marketing Science, Forthcoming
Number of pages: 118 Posted: 02 Aug 2019 Last Revised: 26 Apr 2022
Wen Diao, Mushegh Harutyunyan and Baojun Jiang
Shanghai University of Finance and Economics - College of Business, Imperial College London - Imperial College Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 862 (60,385)
Citation 1

Abstract:

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fairness, behavioral economics, dynamic pricing, channel, double marginalization

2.

Competitive Implications of Consumer Fairness Concerns

Number of pages: 47 Posted: 09 Sep 2016 Last Revised: 15 Jul 2017
Mushegh Harutyunyan, Baojun Jiang and Chakravarthi Narasimhan
Imperial College London - Imperial College Business School, Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 499 (121,914)
Citation 2

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Fairness, behavioral economics, pricing, competitive strategy, segmentation

3.

The bright side of having an enemy

Journal of Marketing Research, 2019, 56(4):679-690.
Number of pages: 80 Posted: 07 Oct 2016 Last Revised: 06 Oct 2022
Mushegh Harutyunyan and Baojun Jiang
Imperial College London - Imperial College Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 482 (127,113)

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Competitive Strategy, Market Exit, Channel, Double Marginalization, Pricing, Entry Deterrence

4.

Pricing Vice Goods for Goal-Driven Consumers

Management Science, forthcoming
Number of pages: 106 Posted: 28 Sep 2022 Last Revised: 05 Oct 2022
Wilfred Amaldoss and Mushegh Harutyunyan
Duke University - Fuqua School of Business and Imperial College London - Imperial College Business School
Downloads 235 (277,519)

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vice goods, consumption goals, pricing, self-control, present bias, behavioral economics, behavioral IO

5.

Don’t hurry, be happy! The bright side of late product release

Forthcoming in Marketing Science. The paper was previously titled "Late Product Release: The Strategic Benefit of Lost Sales"
Number of pages: 116 Posted: 06 Apr 2020 Last Revised: 27 Mar 2024
Mushegh Harutyunyan and Chakravarthi Narasimhan
Imperial College London - Imperial College Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 234 (278,714)

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Market entry, entry timing, late entry, competitive strategy, pricing

6.

Strategic Implications of Keeping Product Value Secret from Competitor’s Customers

Journal of Retailing 93(3) 382-399, September 2017
Number of pages: 65 Posted: 09 Sep 2016 Last Revised: 19 Aug 2017
Mushegh Harutyunyan and Baojun Jiang
Imperial College London - Imperial College Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 225 (289,510)

Abstract:

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dynamic pricing, competitive strategy, information disclosure, information asymmetry, advertising, targeting, word of mouth

7.

Pricing and Design of Pay-to-Win Add-ons

Number of pages: 26 Posted: 24 Feb 2025 Last Revised: 31 Mar 2025
Mushegh Harutyunyan and Esma Koca
Imperial College London - Imperial College Business School and Imperial College Business School
Downloads 72 (694,448)

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Pay-to-win, Digital games, Add-on products, Pricing, Product design, Gaming network

8.

Curbing Digital Overconsumption: Strategic Implications of Screen Time Limits

Number of pages: 34 Posted: 07 Apr 2025
Tengfei Guo and Mushegh Harutyunyan
Tianjin University - College of Management and Economics and Imperial College London - Imperial College Business School
Downloads 44 (884,456)

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Self-control, digital consumption, screen time limits, advertising, platforms, excessive screen time