Ioannis Theodorakis

INSEEC Business School

Bordeaux

France

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Scholarly Papers (1)

1.

Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

Corporate Reputation Review, 2016, 19(1), 4-21
Number of pages: 40 Posted: 20 Jul 2011 Last Revised: 23 Feb 2016
ALBA Graduate Business School,The American College of Greece, American College of Greece, American College of Greece (DEREE) - Graduate School of DEREE, American College of Greece (DEREE) - Graduate School of DEREE and INSEEC Business School
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Abstract:

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Cause-Related Marketing Quantifiers, CSR Communications, Attributions, Other-Centered Motives, Self-Centered Motives