Ioannis Theodorakis

INSEEC Business School

Bordeaux

France

  • INSEEC Business School

SCHOLARLY PAPERS

4

DOWNLOADS

460

TOTAL CITATIONS

1

Scholarly Papers (4)

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1.

Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

Corporate Reputation Review, 2016, 19(1), 4-21
Number of pages: 40 Posted: 20 Jul 2011 Last Revised: 23 Feb 2016
Pavlos A. Vlachos, Christos D. Koritos, Areti Krepapa, Konstantinos Tasoulis and Ioannis Theodorakis
Alba Graduate Business School,The American College of Greece, American College of Greece, American College of Greece (DEREE) - Graduate School of DEREE, American College of Greece (DEREE) - Graduate School of DEREE and INSEEC Business School
Downloads 388 (160,511)
Citation 1

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Cause-Related Marketing Quantifiers, CSR Communications, Attributions, Other-Centered Motives, Self-Centered Motives

2.

Containing Cause-Related Marketing Skepticism

Vlachos, P. A., Koritos, C. D., Krepapa, A., Tasoulis, K., & Theodorakis, I. G. (2016). Containing cause-related marketing skepticism: A comparison across donation frame types. Corporate Reputation Review, 19(1), 4-21.
Number of pages: 18 Posted: 05 Dec 2022
Pavlos A. Vlachos, Christos Koritos, Areti Krepapa, Konstantinos Tasoulis and Ioannis Theodorakis
Alba Graduate Business School,The American College of Greece, Alba Graduate Business School - American College of Greece, American College of Greece (DEREE) - Graduate School of DEREE, affiliation not provided to SSRN and INSEEC Business School
Downloads 43 (862,892)

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attributions; cause-related marketing; consumer skepticism; corporate social responsibility

3.

Rhetorical Maneuvers in a Controversial Tide: Assessing the Boundaries of Advertising Rhetoric

Theodorakis, I. G., Koritos, C., & Stathakopoulos, V. (2015). Rhetorical maneuvers in a controversial tide: Assessing the boundaries of advertising rhetoric. Journal of Advertising, 44(1), 14-24.
Number of pages: 11 Posted: 05 Dec 2022
Ioannis Theodorakis, Christos Koritos and Vlasis Stathakopoulos
INSEEC Business School, Alba Graduate Business School - American College of Greece and affiliation not provided to SSRN
Downloads 16 (1,152,787)

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4.

Figuratively Bleeding or Just Bleeding? Exploring Consumers’ Personal Values and Emotions within Simple and Rhetorically Constructed Violent Ad Contexts!

Theodorakis, I. G., & Koritos, C. (2011). Figuratively Bleeding or Just Bleeding? Exploring Consumers’ Personal Values and Emotions within Simple and Rhetorically Constructed Violent Ad Contexts!. In Advances in Advertising Research (Vol. 2) (pp. 473-490). Gabler.
Number of pages: 18 Posted: 21 Nov 2022
Ioannis Theodorakis and Christos Koritos
INSEEC Business School and Alba Graduate Business School - American College of Greece
Downloads 13 (1,191,242)

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