Mike Palazzolo

University of California, Davis - Graduate School of Management

Assistant Professor of Marketing

540 Alumni Ln

Davis, CA 95616

United States

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Frugality is Hard to Afford

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031, Ross School of Business Paper No. 1309,
Number of pages: 63 Posted: 07 Mar 2016 Last Revised: 28 Aug 2016
A. Yesim Orhun and Mike Palazzolo
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management
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Abstract:

intertemporal substitution, poverty, liquidity constraints, bulk discounts, purchase acceleration