Donald Ngwe

Microsoft Corporation

One Microsoft Way

Redmond, WA 98052

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 8,031

SSRN RANKINGS

Top 8,031

in Total Papers Downloads

10,592

SSRN CITATIONS

1

CROSSREF CITATIONS

4

Scholarly Papers (5)

1.

Using GPT for Market Research

Harvard Business School Marketing Unit Working Paper No. 23-062
Number of pages: 35 Posted: 30 Mar 2023 Last Revised: 08 Jul 2023
James Brand, Ayelet Israeli and Donald Ngwe
Microsoft, Harvard Business School - Marketing Unit and Microsoft Corporation
Downloads 9,397 (1,166)
Citation 17

Abstract:

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Large language models (LLMs), Generative Pre-trained Transformer (GPT), Market research, Consumer preferences, AI, Conjoint

2.

Measuring the Impact of AI on Information Worker Productivity

Number of pages: 6 Posted: 01 Dec 2023
Benjamin G. Edelman, Donald Ngwe and Sida Peng
Microsoft Corporation, Microsoft Corporation and Microsoft Corporation
Downloads 533 (98,464)

Abstract:

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Artificial Intelligence, Productivity

3.

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

Harvard Business School Marketing Unit Working Paper No. 19-030, Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 19-030
Number of pages: 49 Posted: 19 Oct 2018
Operations Department, Kellogg School of Management, Northwestern University, Harvard University - Technology & Operations Management Unit, Microsoft Corporation and Northwestern University - Kellogg School of Management
Downloads 363 (154,185)
Citation 5

Abstract:

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cash on delivery; dynamic pricing; emerging markets; online retail; opportunistic returns; payment methods; strategic customer behavior

4.

Cross-Merchant Spillovers in Coalition Loyalty Programs

Number of pages: 54 Posted: 03 May 2022
Microsoft Corporation, affiliation not provided to SSRN, RAND Corporation and Harvard University - Business School (HBS)
Downloads 160 (341,753)

Abstract:

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loyalty program, coalition loyalty program, rewards

5.

Sound Like Me: Findings from a Randomized Experiment

Number of pages: 7 Posted: 07 Dec 2023
Benjamin G. Edelman and Donald Ngwe
Microsoft Corporation and Microsoft Corporation
Downloads 139 (383,160)

Abstract:

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Artificial intelligence, large language model, Turing test