Danish Alam

Comsats University Islamabad, Department of Management Sciences, Students

MS Student

Islamabad

Pakistan

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Scholarly Papers (1)

1.

The Role of Product Design in Developing Brand Association

Number of pages: 15 Posted: 12 Feb 2019
Danish Alam
Comsats University Islamabad, Department of Management Sciences, Students
Downloads 4 (622,839)

Abstract:

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Brand Association, User Image Congruence, Functionality, Functional Attributes, Attributes, Aesthetics, Smart phone, product design, product design’s attributes