Danish Alam

Comsats University Islamabad, Department of Management Sciences, Students

MS Student

Islamabad

Pakistan

SCHOLARLY PAPERS

1

DOWNLOADS

5

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

The Role of Product Design in Developing Brand Association

Number of pages: 15 Posted: 12 Feb 2019
Danish Alam
Comsats University Islamabad, Department of Management Sciences, Students
Downloads 5 (637,646)

Abstract:

Loading...

Brand Association, User Image Congruence, Functionality, Functional Attributes, Attributes, Aesthetics, Smart phone, product design, product design’s attributes