Erica van Herpen

Wageningen UR

Hollandseweg 1

Wageningen, 6706KN

Netherlands

SCHOLARLY PAPERS

5

DOWNLOADS

734

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (5)

1.

Assortment Variety: Attribute -- Versus Product Based

Tilburg University Center for Economic Research
Number of pages: 35 Posted: 01 Jan 2001
Erica van Herpen and F. G. M. (Rik) Pieters
Wageningen UR and Tilburg University, CentER
Downloads 283 (108,165)

Abstract:

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product assortment, variety measurement, variety perception, retailing

2.

The Potential Use of Visual Packaging Elements as Nudges - An Analysis on the Example of the EU Health Claims Regime

Klaus Mathis/Avishalom Tor (eds.), Nudging – Possibilities, Limitations and Applications in European Law and Economics, Cham/Heidelberg/New York/Dordrecht/London 2016, Forthcoming , Wageningen Working Papers in Law and Governance 5/2015
Number of pages: 33 Posted: 19 Jun 2015
Kai P. Purnhagen, Erica van Herpen and Ellen van Kleef
Wageningen University, Wageningen UR and Wageningen UR
Downloads 240 (128,370)

Abstract:

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health claims, visual packaging, nudge, EU law

3.

Can Bonus Packs Mislead Consumers? An Empirical Assessment of the ECJ's Mars Judgment and its Potential Impact on EU Marketing Regulation

Wageningen Working Papers Series in Law and Governance 2014/07
Number of pages: 60 Posted: 30 Sep 2014
Kai P. Purnhagen and Erica van Herpen
Wageningen University and Wageningen UR
Downloads 127 (224,996)

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Behavioral Consumer, Unfair Commercial Practices, Average Consumer, Mars Judgment

4.

Organizing Products with Complements versus Substitutes: Effects on Store Preferences as a Function of Effort and Assortment Perceptions

Journal of Retailing, 91 (1), March, 1-18, 2015
Number of pages: 18 Posted: 11 Feb 2015
Kristin Diehl, Erica van Herpen and Cait Poynor Lamberton
University of Southern California - Marshall School of Business, Wageningen UR and University of Pennsylvania
Downloads 84 (298,518)

Abstract:

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Assortment organization, decision effort, substitutes, complements, hedonic, utilitarian

5.

Avoiding Food Waste by Romanian Consumers: The Importance of Planning and Shopping Routines

Food Quality and Preference, Vol. 28, pp. 375-381, 2013
Posted: 29 Jul 2013
Independent, Wageningen UR, Aarhus University - School of Business and Social Sciences and Aarhus University - Department of Marketing and Statistics

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Food, Waste, Shopping, Guilt, Consumer Behaviour