Xinyu Cao

Department of Marketing, CUHK Business School

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 25,774

SSRN RANKINGS

Top 25,774

in Total Papers Downloads

3,941

SSRN CITATIONS
Rank 43,251

SSRN RANKINGS

Top 43,251

in Total Papers Citations

16

CROSSREF CITATIONS

6

Scholarly Papers (7)

1.

The Impact of COVID-19 Pandemic on the Behavior of Online Gig Workers

Manufacturing & Service Operations Management (2022), https://doi.org/10.1287/msom.2022.1113
Number of pages: 55 Posted: 06 Aug 2020 Last Revised: 29 Oct 2024
Xinyu Cao, Dennis Zhang and Lei Huang
Department of Marketing, CUHK Business School, Washington University in St. Louis - John M. Olin Business School and Massachusetts Institute of Technology (MIT)
Downloads 1,422 (27,270)
Citation 9

Abstract:

Loading...

Gig Economy, Platform Operations, Worker Behavior, COVID-19 Pandemic

2.

Cooperative Search Advertising

Marketing Science (2019), https://doi.org/10.1287/ mksc.2018.1111, MIT Sloan Research Paper No. 5176-16
Number of pages: 73 Posted: 12 Sep 2016 Last Revised: 29 Oct 2024
Xinyu Cao and T. Tony Ke
Department of Marketing, CUHK Business School and The Chinese University of Hong Kong (CUHK)
Downloads 535 (103,072)
Citation 7

Abstract:

Loading...

Search Advertising, Position Auctions, Cooperative Advertising, Channel Coordination

3.

Preference Learning and Demand Forecast

Marketing Science (2021), https://doi.org/ 10.1287/mksc.2020.1238
Number of pages: 42 Posted: 19 Aug 2019 Last Revised: 29 Oct 2024
Xinyu Cao and Juanjuan Zhang
Department of Marketing, CUHK Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 523 (105,970)
Citation 9

Abstract:

Loading...

preference elicitation, demand forecasting, incentive alignment, choice experiment, field experiment, external validity

4.

How Forced Intervention Facilitates Long-term Algorithm Adoption

Number of pages: 41 Posted: 16 Sep 2020 Last Revised: 03 Jul 2024
Department of Marketing, CUHK Business School, Washington University in St. Louis, Imperial College London - Imperial College Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 456 (124,889)

Abstract:

Loading...

AI adoption, algorithm aversion, learning, habit formation, field experiment

5.

The Power of Commitment in Group Search

Marketing Science (2024), https:// doi.org/10.1287/mksc.2023.1447
Number of pages: 58 Posted: 19 Aug 2019 Last Revised: 29 Oct 2024
Xinyu Cao and Yuting Zhu
Department of Marketing, CUHK Business School and National University of Singapore
Downloads 423 (136,454)

Abstract:

Loading...

Search, Group Decision, Preference Inconsistency, Commitment

6.

From Canvas to Blockchain: Impact of Royalties on Art Market Efficiency

Number of pages: 32 Posted: 14 Nov 2023 Last Revised: 06 Feb 2024
Xinyu Cao, Jieteng Chen and T. Tony Ke
Department of Marketing, CUHK Business School, The Chinese University of Hong Kong (CUHK) and The Chinese University of Hong Kong (CUHK)
Downloads 328 (181,503)

Abstract:

Loading...

NFT, Art Market, Blockchain, Royalty, Signaling Game

7.

A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection

Number of pages: 49 Posted: 29 Nov 2023 Last Revised: 29 Oct 2024
Tsinghua University - Department of Industrial Engineering, The Chinese University of Hong Kong (CUHK) - CUHK Business School, Department of Marketing, CUHK Business School, University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR) and affiliation not provided to SSRN
Downloads 254 (235,480)

Abstract:

Loading...

Deep Neural Networks, Difference-in-Difference, Heterogeneous Treatment Effects, Content-Sharing Platform, Creator Economy