Nina Teng

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Philanthropic Campaigns and Customer Behavior: Field Experiments on an Online Taxi Booking Platform

INSEAD Working Paper No. 2017/37/STR/TOM
Number of pages: 41 Posted: 22 Mar 2016 Last Revised: 03 Jun 2017
INSEADINSEAD, INSEAD and The Wharton School, University of Pennsylvania
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Abstract:

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Corporate Philanthropy, Corporate Social Responsibility, Field Experiments, Customer Behavior, Online Marketplaces