Francesca Dall'Olmo Riley

Kingston Business School

Kingston Hill

Kingston upon Thames

Surrey KT2 7LB

United Kingdom

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The Service Brand as Relationships Builder

British Journal of Management, Vol. 11, pp. 137-150, June 2000
Number of pages: 14 Posted: 18 Oct 2003
Francesca Dall'Olmo Riley and Leslie de Chernatony
Kingston Business School and University of Lugano
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