Leslie de Chernatony

University of Lugano

Via Sole 14

CH-6904 Lugano, Ticino 6900

Switzerland

Aston University - Aston Business School

Aston Triangle

Birmingham, B47ET

United Kingdom

SCHOLARLY PAPERS

2

DOWNLOADS

455

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Developing and Applying a Place Brand Identity Model: The Case of Slovenia

Journal of Business Research, Vol. 66, No. 1, 2013
Number of pages: 17 Posted: 30 Dec 2012 Last Revised: 17 Mar 2013
Maja Konecnik Ruzzier and Leslie de Chernatony
University of Ljubljana - Faculty of Economics and University of Lugano
Downloads 420 (68,842)
Citation 1

Abstract:

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brand, country, place, identity, stakeholders

2.

The Service Brand as Relationships Builder

British Journal of Management, Vol. 11, pp. 137-150, June 2000
Number of pages: 14 Posted: 18 Oct 2003
Francesca Dall'Olmo Riley and Leslie de Chernatony
Kingston Business School and University of Lugano
Downloads 35 (445,055)
Citation 1
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