Péter Kalmár

Saint Istvan University

Páter Károly u. 1

Gödöllõ , 2100

Hungary

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Scholarly Papers (1)

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Bank Controlling with a Marketing Attitude – Applied Statistics in the Service of Controlling

Financial and Economic Review, Vol. 14. Issue 4. pp. 110-125.
Number of pages: 16 Posted: 31 Mar 2016
Péter Kalmár, Zoltán Zéman and János Lukács
Saint Istvan University, SZIE-GTK-PSZI and Budapest Corvinus University
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Abstract:

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willingness to buy, regression model, key variable, banking sector, marketing controlling, bank controlling