Patrali Chakrabarty

Indian Institute of Management (IIMB), Bangalore

Bannerghatta Road

Bangalore, Karnataka 560076

India

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1.

Plot Extension in Advertising: Behind Parodies and Sequels

Number of pages: 35 Posted: 01 Apr 2016

Patrali Chakrabarty and Bibek Banerjee

Indian Institute of Management (IIMB), Bangalore and Bridge School of Management

Downloads 104 (469,931)

Abstract:

2.

Comparative Advertising: A Paradox of Burning Less Money with Competition

Number of pages: 31 Posted: 31 Mar 2016

Patrali Chakrabarty and Devanath Tirupati

Indian Institute of Management (IIMB), Bangalore and Indian Institute of Management Bangalore

Downloads 93 (506,290)

Abstract:

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