Marshall W. Van Alstyne

Boston University – Questrom School of Business

Professor & Department Chair

595 Commonwealth Avenue

Boston, MA 02215

United States

http://questromapps.bu.edu/mgmt_new/Profiles/VanAlstyneMarshall.html

Massachusetts Institute of Technology (MIT) - Sloan School

Digital Fellow

Initiative on the Digital Economy

245 First St, Room E94-1521

Cambridge, MA 02142

United States

http://web.mit.edu/marshall/www/home.html

SCHOLARLY PAPERS

40

DOWNLOADS
Rank 246

SSRN RANKINGS

Top 246

in Total Papers Downloads

62,614

SSRN CITATIONS
Rank 1,708

SSRN RANKINGS

Top 1,708

in Total Papers Citations

191

CROSSREF CITATIONS

499

Scholarly Papers (40)

Information, Technology and Information Worker Productivity

Information Systems Research, Forthcoming
Number of pages: 40 Posted: 05 Nov 2006 Last Revised: 31 Aug 2014
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 7,588 (819)
Citation 13

Abstract:

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Social Networks, Productivity, Information Worker, IT, Multitasking, Dynamic Panel Data, System GMM

Information, Technology and Information Worker Productivity: Task Level Evidence

NBER Working Paper No. w13172
Number of pages: 34 Posted: 27 Jun 2007 Last Revised: 26 Feb 2015
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 203 (165,080)
Citation 15

Abstract:

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2.

Information Asymmetry and Thwarting Spam

Number of pages: 11 Posted: 20 Jan 2004
Thede Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 6,447 (1,102)
Citation 3

Abstract:

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Spam, email, information markets, mechanism design, signaling, screening, warranty, filtering, information asymmetry

3.

Two-Sided Network Effects: A Theory of Information Product Design

Management Science, Vol, 51, No. 10, pp. 1494–1504, 2005
Number of pages: 11 Posted: 27 Jul 2008 Last Revised: 27 Mar 2012
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 5,606 (1,404)
Citation 53

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Two Sided Markets, Network Externalities, Network Effects, Antitrust, Information Pricing, Cross-Subsidy, Freemium

4.

Opening Platforms: How, When and Why?

This paper has been published under the same title as Chapter 6 in Platforms, Markets & Innovation (ed. Gawer, 2009) pp 131-162, Harvard Business School Entrepreneurial Management Working Paper No. 09-030
Number of pages: 29 Posted: 07 Sep 2008 Last Revised: 12 Jun 2014
Thomas R. Eisenmann, Geoffrey Parker and Marshall W. Van Alstyne
Harvard University - Entrepreneurial Management Unit, Dartmouth College and Boston University – Questrom School of Business
Downloads 4,761 (1,876)
Citation 39

Abstract:

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platforms, network effects, open innovation, standards, two-sided networks

5.

Information Complements, Substitutes, and Strategic Product Design

Number of pages: 44 Posted: 11 Dec 2000 Last Revised: 01 Jan 2014
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 4,229 (2,330)
Citation 30

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free information, complements, substitutes, network effects, network externality, pricing, bundling, two-sided markets, two sided networks

6.

Platform Strategy

The Palgrave Encyclopedia of Strategic Management (2014)
Number of pages: 14 Posted: 22 May 2014 Last Revised: 08 May 2019
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 3,487 (3,221)
Citation 14

Abstract:

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Platforms, Two-Sided Networks, Network Effects, Competition, Governance, Openness, Launch

7.

Platform Envelopment

Forthcoming 2011, Strategic Management Journal, Harvard Business School Entrepreneurial Management Working Paper No. 07-104
Number of pages: 23 Posted: 28 Jun 2007 Last Revised: 27 Aug 2013
Thomas R. Eisenmann, Geoffrey Parker and Marshall W. Van Alstyne
Harvard University - Entrepreneurial Management Unit, Dartmouth College and Boston University – Questrom School of Business
Downloads 3,260 (3,623)
Citation 29

Abstract:

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Market entry, platforms, network effects, bundling, foreclosure

8.

Platform Ecosystems: How Developers Invert the Firm

Boston University Questrom School of Business Research Paper No. 2861574
Number of pages: 12 Posted: 31 Oct 2016
Geoffrey Parker, Marshall W. Van Alstyne and Xiaoyue Jiang
Dartmouth College, Boston University – Questrom School of Business and Tulane University
Downloads 2,972 (4,248)
Citation 17

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Vertical Integration, Open Innovation, Sequential Innovation, Platforms, R&D Spillovers, Intellectual Property, Network Effects, Network Externalities, Open Source, Licensing, Two-Sided Networks, Two-Sided Markets, Standard Setting Organizations

9.

Innovation, Openness, and Platform Control

Number of pages: 19 Posted: 02 Jan 2008 Last Revised: 08 May 2019
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 2,927 (4,360)
Citation 36

Abstract:

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Open Innovation, Sequential Innovation, Two-Sided Markets, Two Sided Networks, Platforms, Patent Length, Network Effects, Externalities, R&D Spillovers, Bundling, Vertical Integration, Standard Setting Organizations

10.

The Diversity-Bandwidth Tradeoff

American Journal of Sociology, Forthcoming
Number of pages: 78 Posted: 22 Jan 2007 Last Revised: 31 Jul 2011
Sinan Aral and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 2,716 (4,933)
Citation 6

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Social Networks, Social Capital, Information Content, Information Diversity, Network Size, Network Diversity, EMail Networks, Performance, Productivity, Information Work.

11.

The Impact of APIs in Firm Performance

Boston University Questrom School of Business Research Paper No. 2843326
Number of pages: 38 Posted: 27 Sep 2016 Last Revised: 23 May 2017
Seth Benzell, Guillermo Lagarda and Marshall W. Van Alstyne
Chapman University - The George L. Argyros School of Business & Economics, Global Development Policy Center Boston University and Boston University – Questrom School of Business
Downloads 2,470 (5,795)
Citation 3

Abstract:

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Firm performance, IT productivity, APIs, platforms, internal and external networks, event study

12.

Productivity Effects of Information Diffusion in Networks

Number of pages: 26 Posted: 21 May 2007
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 2,243 (6,808)
Citation 27

Abstract:

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Networks, Information Diffusion, Productivity, Email

13.

An Empirical Analysis of Strategies and Efficiencies in Social Networks

Boston U. School of Management Research Paper No. 2010-29, MIT Sloan Research Paper No. 4682-08
Number of pages: 40 Posted: 20 Sep 2010 Last Revised: 27 Mar 2012
Nathaniel Bulkley and Marshall W. Van Alstyne
University of Michigan at Ann Arbor - School of Information and Boston University – Questrom School of Business
Downloads 1,847 (9,445)
Citation 11

Abstract:

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social networks, email, productivity

14.

Global Village or Cyberbalkans: Modeling and Measuring the Integration of Electronic Communities

Management Science, Forthcoming
Number of pages: 37 Posted: 27 Jul 2005
Marshall W. Van Alstyne and Erik Brynjolfsson
Boston University – Questrom School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,703 (10,773)
Citation 4

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Globalization, Information Economy, Information Flows, Computerization of Society, Organizational Structure, Economic Impacts, Balkanization, Social Networks

15.

Innovation Through Optimal Licensing in Free Markets and Free Software

Number of pages: 30 Posted: 03 Jan 2005
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 1,477 (13,467)
Citation 4

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Innovation, Free Software, Open Source, Lead Users, Two-Sided Markets, Platform Goods, Copyright Length, CopyFlex, Network Effects, Network Externalities, Intellectual Property Rights

16.

How to Find Answers within Your Company

Sloan Management Review, V52, N2; pp 66-77, (2011), Boston U. School of Management Research Paper No. 2010-24 , MIT Sloan Research Paper No. 5072-10
Number of pages: 13 Posted: 02 Aug 2010 Last Revised: 13 Dec 2013
Hind Benbya and Marshall W. Van Alstyne
Montpellier Business School and Boston University – Questrom School of Business
Downloads 1,212 (18,279)

Abstract:

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Knowledge Markets, Internal Crowdsourcing, Virtual Currencies, Information Markets, Knowledge Management Systems, Productivity, Internal Markets, Two-Sided Networks, Price Theory, Monetary Policy, Incentives, IT Adoption, Measurement

17.

Six Challenges in Platform Licensing and Open Innovation

Communications & Strategies, No. 74, p.17, 2nd quarter 2009
Number of pages: 20 Posted: 27 Feb 2010 Last Revised: 14 May 2014
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 1,196 (18,658)
Citation 1

Abstract:

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licensing, open source, free software, dual licensing, platform, intellectual property

18.

Harnessing the Digital Lens to Measure and Manage Information Work

Number of pages: 16 Posted: 17 Nov 2010
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 1,180 (19,134)

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19.

Why Information Should Influence Productivity

MIT Sloan Research Paper No. 4680-08
Number of pages: 30 Posted: 07 Feb 2020
Nathaniel Bulkley and Marshall W. Van Alstyne
University of Michigan at Ann Arbor - School of Information and Boston University – Questrom School of Business
Downloads 1,173 (19,200)
Citation 7

Abstract:

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information technology, productivity, information economics, social networks, search

20.

Digital Platforms and Antitrust

Number of pages: 27 Posted: 17 Jun 2020
Geoffrey Parker, Georgios Petropoulos and Marshall W. Van Alstyne
Dartmouth College, Massachusetts Institute of Technology (MIT) and Boston University – Questrom School of Business
Downloads 579 (51,438)

Abstract:

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Antitrust, Regulation, Digital platforms, Data sharing

21.

To Standardize Enterprise Data or Not? An Economic Analysis of Flexibility versus Control

MIT Sloan Research Paper No. 4566-05, CISL Working Paper No. 2005-10
Number of pages: 36 Posted: 09 Nov 2005 Last Revised: 03 May 2013
Chander K. Velu, Stuart Madnick and Marshall W. Van Alstyne
University of Cambridge - Judge Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 533 (57,068)
Citation 1

Abstract:

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economics of IS, outsourcing, enterprise systems, real options, incomplete contracts, standardization, information asset, flexibility and information systems decentralization

22.

Antecedents and Consequences of Mutual Knowledge in Teams

Number of pages: 39 Posted: 14 Nov 2008
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 446 (71,172)
Citation 3

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Mutual Knowledge, Diversity, Social Networks, Demography, Geographic Dispersion, Information Distance, Teams, Performance

23.
Downloads 420 ( 76,469)

The Social Efficiency of Fairness

Boston U. School of Management Research Paper No. 2009-11, MIT Sloan Research Paper No. 4765-09, Gruter Institute Squaw Valley Conference – Innovation and Economic Growth, 2010
Number of pages: 34 Posted: 28 Nov 2009 Last Revised: 29 Jul 2020
Dr. Gavin Clarkson, Esq. and Marshall W. Van Alstyne
Native American Capital and Boston University – Questrom School of Business
Downloads 377 (85,981)

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Intellectual Property, Governance, Information Asymmetry, Innovation, Fairness, Shapley Value, Incentives, Contracts, Mechanism Design, Rawls, Veil of Ignorance

The Social Efficiency of Fairness

1995-2011 TPRC Conference
Number of pages: 34 Posted: 30 Jul 2012 Last Revised: 28 Oct 2014
Dr. Gavin Clarkson, Esq. and Marshall W. Van Alstyne
Native American Capital and Boston University – Questrom School of Business
Downloads 43 (461,978)

Abstract:

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Intellectual Property, Governance, Information Asymmetry, Innovation, Fairness, Shapley Value, Incentives, Contracts, Mechanism Design

24.

Money Models for MOOCs

Communications of the ACM, August 2013, 56(8) pp 25-28
Number of pages: 4 Posted: 01 Oct 2013
Chrysanthos Dellarocas and Marshall W. Van Alstyne
Boston University, Questrom School of Business - Department of Information Systems and Boston University – Questrom School of Business
Downloads 305 (109,999)

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Business models, MOOC, platforms, education, information technology

25.

The State of Network Organization: A Survey in Three Frameworks

Journal of Organizational Computing, Vol. 7, No. 3, 1997
Number of pages: 50 Posted: 27 Mar 2009 Last Revised: 31 Mar 2009
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 285 (118,229)

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markets versus hierarchies, decentralization, decision locus, asset specificity, vertical integration, communication, coordination costs, governance, teams, collaboration

26.

Information Sharing, Social Norms and Performance

Number of pages: 51 Posted: 23 Jul 2011 Last Revised: 05 Sep 2013
Marco Di Maggio and Marshall W. Van Alstyne
Harvard Business School and Boston University – Questrom School of Business
Downloads 270 (125,128)
Citation 3

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learning effect, information sharing, productivity, communication

27.

Why Not One Big Database? Principles for Data Ownership

Decision Support Systems, Vol. 15, pp. 267-284, 1995, MIT Sloan Research Paper
Number of pages: 18 Posted: 25 Apr 2011
Marshall W. Van Alstyne, Erik Brynjolfsson and Stuart Madnick
Boston University – Questrom School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 247 (137,125)
Citation 1

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Distributed Database Design, Incomplete Contracts, Centralization, Decentralization, Standards, Outsourcing, Converters, Economic Models

28.

How Users Drive Value: Platform Investments that Matter

Number of pages: 46 Posted: 25 Aug 2020
Zhou Zhou, Lingling Zhang and Marshall W. Van Alstyne
Boston University - Questrom School of Business, University of Maryland - Department of Marketing and Boston University – Questrom School of Business
Downloads 166 (197,848)

Abstract:

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platform value, platform design, network effects, winner-take-all, user base, stickiness, user acquisition, investment, system generalized method of moments

29.

Distributed Energy Resources: New Markets and New Products

Proceedings of the 50th Hawaii International Conference on System Sciences (2017), ISBN: 978-0-9981331-0-2
Number of pages: 10 Posted: 11 May 2017
Tabors, Caramanis, Rudkevich, Boston University, Boston University, Dartmouth College, Boston University – Questrom School of Business, Tabors, Caramanis, Rudkevich and Tabors, Caramanis, Rudkevich
Downloads 132 (238,720)

Abstract:

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platform, two-sided market, electric power, renewable, DER, distributed energy resources, locational marginal pricing

30.

How to Strengthen Ad Mail by Building a Digital Information Market

Office of Inspector General - Risk Analysis Research Center, USPS, RARC-Working Paper No. 14-002
Number of pages: 36 Posted: 12 Jan 2014
Marshall W. Van Alstyne, Geoffrey Parker and Tushar Shanker
Boston University – Questrom School of Business, Dartmouth College and Boston University - Department of Management Information Systems
Downloads 113 (267,968)

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Advertising, Coupons, QR Codes, Information Asymmetry, Marketing, Platforms

31.

Proposal: A Market for Truth to Address False Ads on Social Media

Forthcoming in Communications of the ACM, Boston University Questrom School of Business Research Paper No. 2020-03, MIT Sloan Research Paper No. 2020-03
Number of pages: 3 Posted: 16 Apr 2020 Last Revised: 22 Jun 2020
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 85 (323,287)

Abstract:

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Fake News, False Advertising, Externalities, Signaling, Information Asymmetry

32.
Downloads 81 (332,882)
Citation 12

An Economic Response to Unsolicited Communication

Advances in Economic Analysis & Policy, Vol. 6, No. 1, 2006, Boston U. School of Management Research Paper, MIT Sloan Research Paper No. 4880-11
Number of pages: 55 Posted: 18 Feb 2011 Last Revised: 26 Sep 2012
Thede Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 68 (371,621)
Citation 1

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Network Externalities, Call Externalities, Coase Theorem, Spam, UCE, Screening, Signaling, Filtering, Attention Markets

An Economic Response to Unsolicited Communication

TPRC 2005
Number of pages: 43 Posted: 30 Jul 2012
Thede Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 13 (643,011)

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33.

Curing Spam: Rights, Signals & Screens

MIT Sloan Research Paper, Forthcoming, Boston U. School of Management Research Paper, Forthcoming
Number of pages: 4 Posted: 16 Feb 2011
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 81 (332,882)

Abstract:

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Externalities, Information Asymmetry, Signaling, Screening, Attention Markets, Coase Theorem

34.

Using Data and Respecting Users

Communications of the ACM, 2020
Number of pages: 6 Posted: 15 Jun 2020
Marshall W. Van Alstyne and A. Lenart
Boston University – Questrom School of Business and affiliation not provided to SSRN
Downloads 64 (378,926)

Abstract:

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Data Science, Big Data, Analytics, Privacy, GDPR

35.

A Response to Fake News as a Response to Citizens United

August 2019, Vol. 62, No. 8, Communications of the ACM
Number of pages: 4 Posted: 05 Aug 2019
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 39 (469,843)

Abstract:

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Fake News, Free Speech, Citizens United, Super PAC, Church Turing Thesis

36.

Markets Can Cure Spam Zombies

Number of pages: 2 Posted: 18 Sep 2012
Marshall W. Van Alstyne and Sarah Zatko
Boston University – Questrom School of Business and Boston University - Department of Computer Science
Downloads 37 (478,642)

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spam, zombies, attention bonds, Coase, two sided markets, insurance

37.

The Paradox of Openness: Exposure vs. Efficiency of APIs

Number of pages: 53 Posted: 16 Aug 2019
Seth Benzell, Jonathan Samuel Hersh, Marshall W. Van Alstyne and Guillermo Lagarda
Chapman University - The George L. Argyros School of Business & Economics, Chapman University - The George L. Argyros School of Business & Economics, Boston University – Questrom School of Business and Global Development Policy Center Boston University
Downloads 23 (553,192)
Citation 1

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Platforms, APIs, Information Security, Technology Strategy, Market Capitalization

38.

Information Technology Use and Productivity at the Individual Level

CEPR Discussion Paper No. DP6260
Number of pages: 25 Posted: 21 May 2008
Neil Gandal, Charles King and Marshall W. Van Alstyne
Berglas School of Economics, Tel Aviv University, Greylock McKinnon Associates and Boston University – Questrom School of Business
Downloads 8 (654,522)
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Abstract:

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information technology, productivity, social networks

39.

Valuing Information & Instrumental Goods

International Conference on Information Systems (ICIS), 1999 proceedings
Number of pages: 19 Posted: 01 Sep 2020
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 3 (692,117)

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40.

Strategies for Two Sided Markets

Harvard Business Review, Vol. October, 2006
Posted: 16 Mar 2014
Thomas R. Eisenmann, Geoffrey Parker and Marshall W. Van Alstyne
Harvard University - Entrepreneurial Management Unit, Dartmouth College and Boston University – Questrom School of Business

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two sided markets, network effects, winner take all, multihoming, platforms, envelopment