Marshall W. Van Alstyne

Boston University – Questrom School of Business

Professor & Department Chair

595 Commonwealth Avenue

Boston, MA 02215

United States

http://questromapps.bu.edu/mgmt_new/Profiles/VanAlstyneMarshall.html

Massachusetts Institute of Technology (MIT) - Sloan School

Digital Fellow

Initiative on the Digital Economy

245 First St, Room E94-1521

Cambridge, MA 02142

United States

http://web.mit.edu/marshall/www/home.html

SCHOLARLY PAPERS

43

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69,932

SSRN CITATIONS
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Top 1,604

in Total Papers Citations

297

CROSSREF CITATIONS

495

Ideas:
“  I'm currently working on: * Valuing platform firms * Platform antitrust * Dealing with disinformation & fake news * APIs, productivity & technology strategy PhD candidates and post docs interested in these topics should get in touch.  ”

Scholarly Papers (43)

Information, Technology and Information Worker Productivity

Information Systems Research, Forthcoming
Number of pages: 40 Posted: 05 Nov 2006 Last Revised: 31 Aug 2014
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, National Bureau of Economic Research (NBER) and Boston University – Questrom School of Business
Downloads 7,670 (940)
Citation 13

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Social Networks, Productivity, Information Worker, IT, Multitasking, Dynamic Panel Data, System GMM

Information, Technology and Information Worker Productivity: Task Level Evidence

NBER Working Paper No. w13172
Number of pages: 34 Posted: 27 Jun 2007 Last Revised: 30 Jun 2021
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, National Bureau of Economic Research (NBER) and Boston University – Questrom School of Business
Downloads 214 (174,882)
Citation 23

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2.

Information Asymmetry and Thwarting Spam

Number of pages: 11 Posted: 20 Jan 2004
Thede Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 6,462 (1,310)
Citation 3

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Spam, email, information markets, mechanism design, signaling, screening, warranty, filtering, information asymmetry

3.

Two-Sided Network Effects: A Theory of Information Product Design

Management Science, Vol, 51, No. 10, pp. 1494–1504, 2005
Number of pages: 11 Posted: 27 Jul 2008 Last Revised: 27 Mar 2012
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 6,049 (1,458)
Citation 75

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Two Sided Markets, Network Externalities, Network Effects, Antitrust, Information Pricing, Cross-Subsidy, Freemium

4.

Opening Platforms: How, When and Why?

This paper has been published under the same title as Chapter 6 in Platforms, Markets & Innovation (ed. Gawer, 2009) pp 131-162, Harvard Business School Entrepreneurial Management Working Paper No. 09-030
Number of pages: 29 Posted: 07 Sep 2008 Last Revised: 12 Jun 2014
Thomas R. Eisenmann, Geoffrey Parker and Marshall W. Van Alstyne
Harvard University - Entrepreneurial Management Unit, Dartmouth College and Boston University – Questrom School of Business
Downloads 4,924 (2,065)
Citation 46

Abstract:

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platforms, network effects, open innovation, standards, two-sided networks

5.

Platform Strategy

The Palgrave Encyclopedia of Strategic Management (2014)
Number of pages: 14 Posted: 22 May 2014 Last Revised: 08 May 2019
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 4,653 (2,305)
Citation 18

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Platforms, Two-Sided Networks, Network Effects, Competition, Governance, Openness, Launch

6.

Information Complements, Substitutes, and Strategic Product Design

Number of pages: 44 Posted: 11 Dec 2000 Last Revised: 01 Jan 2014
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 4,451 (2,486)
Citation 33

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free information, complements, substitutes, network effects, network externality, pricing, bundling, two-sided markets, two sided networks

7.

Platform Ecosystems: How Developers Invert the Firm

Boston University Questrom School of Business Research Paper No. 2861574
Number of pages: 12 Posted: 31 Oct 2016
Geoffrey Parker, Marshall W. Van Alstyne and Xiaoyue Jiang
Dartmouth College, Boston University – Questrom School of Business and Tulane University
Downloads 3,693 (3,406)
Citation 42

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Vertical Integration, Open Innovation, Sequential Innovation, Platforms, R&D Spillovers, Intellectual Property, Network Effects, Network Externalities, Open Source, Licensing, Two-Sided Networks, Two-Sided Markets, Standard Setting Organizations

8.

Platform Envelopment

Forthcoming 2011, Strategic Management Journal, Harvard Business School Entrepreneurial Management Working Paper No. 07-104
Number of pages: 23 Posted: 28 Jun 2007 Last Revised: 27 Aug 2013
Thomas R. Eisenmann, Geoffrey Parker and Marshall W. Van Alstyne
Harvard University - Entrepreneurial Management Unit, Dartmouth College and Boston University – Questrom School of Business
Downloads 3,666 (3,442)
Citation 40

Abstract:

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Market entry, platforms, network effects, bundling, foreclosure

9.

Innovation, Openness, and Platform Control

Number of pages: 19 Posted: 02 Jan 2008 Last Revised: 08 May 2019
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 3,227 (4,331)
Citation 51

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Open Innovation, Sequential Innovation, Two-Sided Markets, Two Sided Networks, Platforms, Patent Length, Network Effects, Externalities, R&D Spillovers, Bundling, Vertical Integration, Standard Setting Organizations

10.

The Impact of APIs in Firm Performance

Boston University Questrom School of Business Research Paper No. 2843326
Number of pages: 38 Posted: 27 Sep 2016 Last Revised: 23 May 2017
Seth Benzell, Guillermo Lagarda and Marshall W. Van Alstyne
Chapman University - The George L. Argyros School of Business & Economics, Global Development Policy Center Boston University and Boston University – Questrom School of Business
Downloads 2,853 (5,339)
Citation 3

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Firm performance, IT productivity, APIs, platforms, internal and external networks, event study

11.

The Diversity-Bandwidth Tradeoff

American Journal of Sociology, Forthcoming
Number of pages: 78 Posted: 22 Jan 2007 Last Revised: 31 Jul 2011
Sinan Aral and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 2,737 (5,729)
Citation 11

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Social Networks, Social Capital, Information Content, Information Diversity, Network Size, Network Diversity, EMail Networks, Performance, Productivity, Information Work.

12.

Productivity Effects of Information Diffusion in Networks

Number of pages: 26 Posted: 21 May 2007
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, National Bureau of Economic Research (NBER) and Boston University – Questrom School of Business
Downloads 2,298 (7,608)
Citation 2

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Networks, Information Diffusion, Productivity, Email

13.

An Empirical Analysis of Strategies and Efficiencies in Social Networks

Boston U. School of Management Research Paper No. 2010-29, MIT Sloan Research Paper No. 4682-08
Number of pages: 40 Posted: 20 Sep 2010 Last Revised: 27 Mar 2012
Nathaniel Bulkley and Marshall W. Van Alstyne
University of Michigan at Ann Arbor - School of Information and Boston University – Questrom School of Business
Downloads 1,869 (10,643)
Citation 11

Abstract:

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social networks, email, productivity

14.

Global Village or Cyberbalkans: Modeling and Measuring the Integration of Electronic Communities

Management Science, Forthcoming
Number of pages: 37 Posted: 27 Jul 2005
Marshall W. Van Alstyne and Erik Brynjolfsson
Boston University – Questrom School of Business and National Bureau of Economic Research (NBER)
Downloads 1,748 (11,844)
Citation 4

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Globalization, Information Economy, Information Flows, Computerization of Society, Organizational Structure, Economic Impacts, Balkanization, Social Networks

15.

Digital Platforms and Antitrust

Number of pages: 27 Posted: 17 Jun 2020
Geoffrey Parker, Georgios Petropoulos and Marshall W. Van Alstyne
Dartmouth College, Massachusetts Institute of Technology (MIT) and Boston University – Questrom School of Business
Downloads 1,577 (13,949)
Citation 5

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Antitrust, Regulation, Digital platforms, Data sharing

16.

Innovation Through Optimal Licensing in Free Markets and Free Software

Number of pages: 30 Posted: 03 Jan 2005
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 1,494 (15,192)
Citation 4

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Innovation, Free Software, Open Source, Lead Users, Two-Sided Markets, Platform Goods, Copyright Length, CopyFlex, Network Effects, Network Externalities, Intellectual Property Rights

17.

Six Challenges in Platform Licensing and Open Innovation

Communications & Strategies, No. 74, p.17, 2nd quarter 2009
Number of pages: 20 Posted: 27 Feb 2010 Last Revised: 14 May 2014
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 1,434 (16,229)
Citation 1

Abstract:

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licensing, open source, free software, dual licensing, platform, intellectual property

18.

Harnessing the Digital Lens to Measure and Manage Information Work

Number of pages: 16 Posted: 17 Nov 2010
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, National Bureau of Economic Research (NBER) and Boston University – Questrom School of Business
Downloads 1,273 (19,391)

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19.

How to Find Answers within Your Company

Sloan Management Review, V52, N2; pp 66-77, (2011), Boston U. School of Management Research Paper No. 2010-24 , MIT Sloan Research Paper No. 5072-10
Number of pages: 13 Posted: 02 Aug 2010 Last Revised: 13 Dec 2013
Hind Benbya and Marshall W. Van Alstyne
Deakin University and Boston University – Questrom School of Business
Downloads 1,246 (20,015)

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Knowledge Markets, Internal Crowdsourcing, Virtual Currencies, Information Markets, Knowledge Management Systems, Productivity, Internal Markets, Two-Sided Networks, Price Theory, Monetary Policy, Incentives, IT Adoption, Measurement

20.

Why Information Should Influence Productivity

MIT Sloan Research Paper No. 4680-08
Number of pages: 30 Posted: 07 Feb 2020
Nathaniel Bulkley and Marshall W. Van Alstyne
University of Michigan at Ann Arbor - School of Information and Boston University – Questrom School of Business
Downloads 1,209 (20,970)
Citation 8

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information technology, productivity, information economics, social networks, search

21.

Platform Mergers and Antitrust

Boston University Questrom School of Business Research Paper No. 376351
Number of pages: 40 Posted: 11 Jan 2021 Last Revised: 12 Jul 2021
Geoffrey Parker, Georgios Petropoulos and Marshall W. Van Alstyne
Dartmouth College, Massachusetts Institute of Technology (MIT) and Boston University – Questrom School of Business
Downloads 585 (57,419)

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Merger policy, Digital platforms, antitrust, Regulation

22.

To Standardize Enterprise Data or Not? An Economic Analysis of Flexibility versus Control

MIT Sloan Research Paper No. 4566-05, CISL Working Paper No. 2005-10
Number of pages: 36 Posted: 09 Nov 2005 Last Revised: 03 May 2013
Chander K. Velu, Stuart Madnick and Marshall W. Van Alstyne
University of Cambridge - Judge Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 540 (63,308)
Citation 1

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economics of IS, outsourcing, enterprise systems, real options, incomplete contracts, standardization, information asset, flexibility and information systems decentralization

23.

The EU Digital Markets Act: A Report from a Panel of Economic Experts

Cabral, L., Haucap, J., Parker, G., Petropoulos, G., Valletti, T., and Van Alstyne, M ., The EU Digital Markets Act, Publications Office of the European Union, Luxembourg, 2021,ISBN 978-92-76-29788-8, d oi:10.2760/139337, JRC122910., Boston University Questrom School of Business Research Paper No. 3783436, NYU Stern School of Business Forthcoming
Number of pages: 36 Posted: 18 Feb 2021 Last Revised: 27 Apr 2021
New York University (NYU) - Leonard N. Stern School of Business - Department of Economics, Heinrich Heine University Dusseldorf - Department of Economics, Dartmouth College, Massachusetts Institute of Technology (MIT), Imperial College Business School and Boston University – Questrom School of Business
Downloads 496 (70,394)

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Digital Markets Act, Regulation, Competition Policy, Digital Platforms

24.

How Users Drive Value in Two-sided Markets: Platform Designs that Matter

Number of pages: 62 Posted: 25 Aug 2020 Last Revised: 15 Jun 2021
Zhou Zhou, Lingling Zhang and Marshall W. Van Alstyne
City University of Hong Kong -- College of Business, University of Maryland - Department of Marketing and Boston University – Questrom School of Business
Downloads 490 (71,443)

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two-sided markets, network effects, a user growth strategy, winner-take-all, customer lifetime value, platform design, user stickiness, product learning

25.

Antecedents and Consequences of Mutual Knowledge in Teams

Number of pages: 39 Posted: 14 Nov 2008
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, National Bureau of Economic Research (NBER) and Boston University – Questrom School of Business
Downloads 465 (76,226)
Citation 2

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Mutual Knowledge, Diversity, Social Networks, Demography, Geographic Dispersion, Information Distance, Teams, Performance

26.
Downloads 440 ( 81,293)
Citation 1

The Social Efficiency of Fairness

Boston U. School of Management Research Paper No. 2009-11, MIT Sloan Research Paper No. 4765-09, Gruter Institute Squaw Valley Conference – Innovation and Economic Growth, 2010
Number of pages: 34 Posted: 28 Nov 2009 Last Revised: 29 Jul 2020
Dr. Gavin Clarkson Esq. and Marshall W. Van Alstyne
Native American Capital and Boston University – Questrom School of Business
Downloads 392 (92,207)
Citation 1

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Intellectual Property, Governance, Information Asymmetry, Innovation, Fairness, Shapley Value, Incentives, Contracts, Mechanism Design, Rawls, Veil of Ignorance

The Social Efficiency of Fairness

1995-2011 TPRC Conference
Number of pages: 34 Posted: 30 Jul 2012 Last Revised: 28 Oct 2014
Dr. Gavin Clarkson Esq. and Marshall W. Van Alstyne
Native American Capital and Boston University – Questrom School of Business
Downloads 48 (485,540)

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Intellectual Property, Governance, Information Asymmetry, Innovation, Fairness, Shapley Value, Incentives, Contracts, Mechanism Design

27.

Money Models for MOOCs

Communications of the ACM, August 2013, 56(8) pp 25-28
Number of pages: 4 Posted: 01 Oct 2013
Chrysanthos Dellarocas and Marshall W. Van Alstyne
Boston University, Questrom School of Business - Department of Information Systems and Boston University – Questrom School of Business
Downloads 313 (119,597)

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Business models, MOOC, platforms, education, information technology

28.

The State of Network Organization: A Survey in Three Frameworks

Journal of Organizational Computing, Vol. 7, No. 3, 1997
Number of pages: 50 Posted: 27 Mar 2009 Last Revised: 31 Mar 2009
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 302 (124,276)
Citation 1

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markets versus hierarchies, decentralization, decision locus, asset specificity, vertical integration, communication, coordination costs, governance, teams, collaboration

29.

Information Sharing, Social Norms and Performance

Number of pages: 51 Posted: 23 Jul 2011 Last Revised: 05 Sep 2013
Marco Di Maggio and Marshall W. Van Alstyne
Harvard Business School and Boston University – Questrom School of Business
Downloads 279 (135,037)
Citation 3

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learning effect, information sharing, productivity, communication

30.

Why Not One Big Database? Principles for Data Ownership

Decision Support Systems, Vol. 15, pp. 267-284, 1995, MIT Sloan Research Paper
Number of pages: 18 Posted: 25 Apr 2011
Marshall W. Van Alstyne, Erik Brynjolfsson and Stuart Madnick
Boston University – Questrom School of Business, National Bureau of Economic Research (NBER) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 260 (145,171)
Citation 2

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Distributed Database Design, Incomplete Contracts, Centralization, Decentralization, Standards, Outsourcing, Converters, Economic Models

31.

Using Data and Respecting Users

Communications of the ACM, 2020
Number of pages: 6 Posted: 15 Jun 2020
Marshall W. Van Alstyne and A. Lenart
Boston University – Questrom School of Business and affiliation not provided to SSRN
Downloads 210 (178,319)
Citation 2

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Data Science, Big Data, Analytics, Privacy, GDPR

32.

Proposal: A Market for Truth to Address False Ads on Social Media

Forthcoming in Communications of the ACM, Boston University Questrom School of Business Research Paper No. 2020-03, MIT Sloan Research Paper No. 2020-03
Number of pages: 3 Posted: 16 Apr 2020 Last Revised: 22 Jun 2020
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 204 (183,180)
Citation 1

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Fake News, False Advertising, Externalities, Signaling, Information Asymmetry

33.

Distributed Energy Resources: New Markets and New Products

Proceedings of the 50th Hawaii International Conference on System Sciences (2017), ISBN: 978-0-9981331-0-2
Number of pages: 10 Posted: 11 May 2017
Tabors, Caramanis, Rudkevich, Boston University, Boston University, Dartmouth College, Boston University – Questrom School of Business, Tabors, Caramanis, Rudkevich and Tabors, Caramanis, Rudkevich
Downloads 156 (231,516)

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platform, two-sided market, electric power, renewable, DER, distributed energy resources, locational marginal pricing

34.

How to Strengthen Ad Mail by Building a Digital Information Market

Office of Inspector General - Risk Analysis Research Center, USPS, RARC-Working Paper No. 14-002
Number of pages: 36 Posted: 12 Jan 2014
Marshall W. Van Alstyne, Geoffrey Parker and Tushar Shanker
Boston University – Questrom School of Business, Dartmouth College and Boston University - Department of Management Information Systems
Downloads 119 (285,946)

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Advertising, Coupons, QR Codes, Information Asymmetry, Marketing, Platforms

35.
Downloads 86 (354,223)
Citation 12

An Economic Response to Unsolicited Communication

Advances in Economic Analysis & Policy, Vol. 6, No. 1, 2006, Boston U. School of Management Research Paper, MIT Sloan Research Paper No. 4880-11
Number of pages: 55 Posted: 18 Feb 2011 Last Revised: 26 Sep 2012
Thede Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 69 (406,696)
Citation 1

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Network Externalities, Call Externalities, Coase Theorem, Spam, UCE, Screening, Signaling, Filtering, Attention Markets

An Economic Response to Unsolicited Communication

TPRC 2005
Number of pages: 43 Posted: 30 Jul 2012
Thede Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 17 (672,319)

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36.

Curing Spam: Rights, Signals & Screens

MIT Sloan Research Paper, Forthcoming, Boston U. School of Management Research Paper, Forthcoming
Number of pages: 4 Posted: 16 Feb 2011
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 84 (359,431)

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Externalities, Information Asymmetry, Signaling, Screening, Attention Markets, Coase Theorem

37.

A Response to Fake News as a Response to Citizens United

August 2019, Vol. 62, No. 8, Communications of the ACM
Number of pages: 4 Posted: 05 Aug 2019
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 51 (464,966)

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Fake News, Free Speech, Citizens United, Super PAC, Church Turing Thesis

38.

Markets Can Cure Spam Zombies

Number of pages: 2 Posted: 18 Sep 2012
Marshall W. Van Alstyne and Sarah Zatko
Boston University – Questrom School of Business and Boston University - Department of Computer Science
Downloads 41 (507,638)

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spam, zombies, attention bonds, Coase, two sided markets, insurance

39.

The Paradox of Openness: Exposure vs. Efficiency of APIs

Number of pages: 53 Posted: 16 Aug 2019
Seth Benzell, Jonathan Samuel Hersh, Marshall W. Van Alstyne and Guillermo Lagarda
Chapman University - The George L. Argyros School of Business & Economics, Chapman University - The George L. Argyros School of Business & Economics, Boston University – Questrom School of Business and Global Development Policy Center Boston University
Downloads 24 (601,076)
Citation 2

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Platforms, APIs, Information Security, Technology Strategy, Market Capitalization

40.

Platform Leadership: Staffing and Training the Inverted Firm

Number of pages: 31 Posted: 08 Jul 2021
Peter Evans, Geoffrey Parker, Marshall W. Van Alstyne and Dyan Finkhousen
Platform Strategy Institute, Dartmouth College, Boston University – Questrom School of Business and affiliation not provided to SSRN
Downloads 23 (607,721)

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Platform, Talent, Leadership, Leadership Development, Training, Executive Education

41.

Valuing Information & Instrumental Goods

International Conference on Information Systems (ICIS), 1999 proceedings
Number of pages: 19 Posted: 01 Sep 2020
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 9 (709,840)

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42.

Information Technology Use and Productivity at the Individual Level

CEPR Discussion Paper No. DP6260
Number of pages: 25 Posted: 21 May 2008
Neil Gandal, Charles King and Marshall W. Van Alstyne
Berglas School of Economics, Tel Aviv University, Greylock McKinnon Associates and Boston University – Questrom School of Business
Downloads 8 (717,468)
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Abstract:

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information technology, productivity, social networks

43.

Strategies for Two Sided Markets

Harvard Business Review, Vol. October, 2006
Posted: 16 Mar 2014
Thomas R. Eisenmann, Geoffrey Parker and Marshall W. Van Alstyne
Harvard University - Entrepreneurial Management Unit, Dartmouth College and Boston University – Questrom School of Business

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two sided markets, network effects, winner take all, multihoming, platforms, envelopment