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Marshall W. Van Alstyne

Boston University – Questrom School of Business

Professor & Department Chair

595 Commonwealth Avenue

Boston, MA 02215

United States

http://questromapps.bu.edu/mgmt_new/Profiles/VanAlstyneMarshall.html

Massachusetts Institute of Technology (MIT) - Sloan School

Digital Fellow

Center for Digital Business

5 Cambridge Center - NE25, 7th Floor

Cambridge, MA 02142

United States

http://web.mit.edu/marshall/www/home.html

  • Boston University – Questrom School of Business

    • Email
    • Tel: 617-358-3571

  • Massachusetts Institute of Technology (MIT) - Sloan School

    • Email
    • Tel: 617-253-0768
SCHOLARLY PAPERS

34

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46,660

CITATIONS
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Top 2,842

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196

Scholarly Papers (34)

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1.

Information, Technology and Information Worker Productivity

Downloads 7,349 ( 568)
Citation 40

Information, Technology and Information Worker Productivity

Information Systems Research, Forthcoming
Number of pages: 40 Posted: 05 Nov 2006 Last Revised: 31 Aug 2014
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 7,177 (584)
Citation 40

Abstract:

Social Networks, Productivity, Information Worker, IT, Multitasking, Dynamic Panel Data, System GMM

Information, Technology and Information Worker Productivity: Task Level Evidence

NBER Working Paper No. w13172
Number of pages: 34 Posted: 27 Jun 2007
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 172 (144,250)
Citation 40

Abstract:

2.

Information Asymmetry and Thwarting Spam

Number of pages: 11 Posted: 20 Jan 2004
Thede C. Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 6,281 (727)
Citation 3

Abstract:

Spam, email, information markets, mechanism design, signaling, screening, warranty, filtering, information asymmetry

3.

Information Complements, Substitutes, and Strategic Product Design

Number of pages: 44 Posted: 11 Dec 2000 Last Revised: 01 Jan 2014
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 3,401 (1,876)
Citation 22

Abstract:

free information, complements, substitutes, network effects, network externality, pricing, bundling, two-sided markets, two sided networks

4.

Two-Sided Network Effects: A Theory of Information Product Design

Management Science, Vol, 51, No. 10, pp. 1494–1504, 2005,
Number of pages: 11 Posted: 27 Jul 2008 Last Revised: 27 Mar 2012
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 2,969 (1,717)
Citation 48

Abstract:

Two Sided Markets, Network Externalities, Network Effects, Antitrust, Information Pricing, Cross-Subsidy, Freemium

5.

The Diversity-Bandwidth Tradeoff

American Journal of Sociology, Forthcoming
Number of pages: 78 Posted: 22 Jan 2007 Last Revised: 31 Jul 2011
Sinan Aral and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 2,430 (3,615)
Citation 9

Abstract:

Social Networks, Social Capital, Information Content, Information Diversity, Network Size, Network Diversity, EMail Networks, Performance, Productivity, Information Work.

6.

Opening Platforms: How, When and Why?

This paper has been published under the same title as Chapter 6 in Platforms, Markets & Innovation (ed. Gawer, 2009) pp 131-162, Harvard Business School Entrepreneurial Management Working Paper No. 09-030
Number of pages: 29 Posted: 07 Sep 2008 Last Revised: 12 Jun 2014
Thomas R. Eisenmann, Geoffrey Parker and Marshall W. Van Alstyne
Harvard University - Entrepreneurial Management Unit, Dartmouth College and Boston University – Questrom School of Business
Downloads 2,286 (2,207)
Citation 9

Abstract:

platforms, network effects, open innovation, standards, two-sided networks

7.

Productivity Effects of Information Diffusion in Networks

Number of pages: 26 Posted: 21 May 2007
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 1,902 (5,250)
Citation 7

Abstract:

Networks, Information Diffusion, Productivity, Email

8.

An Empirical Analysis of Strategies and Efficiencies in Social Networks

Boston U. School of Management Research Paper No. 2010-29, MIT Sloan Research Paper No. 4682-08
Number of pages: 40 Posted: 20 Sep 2010 Last Revised: 27 Mar 2012
Nathaniel Bulkley and Marshall W. Van Alstyne
University of Michigan at Ann Arbor - School of Information and Boston University – Questrom School of Business
Downloads 1,635 (6,930)
Citation 1

Abstract:

social networks, email, productivity

9.

Platform Envelopment

Forthcoming 2011, Strategic Management Journal, Harvard Business School Entrepreneurial Management Working Paper No. 07-104
Number of pages: 23 Posted: 28 Jun 2007 Last Revised: 27 Aug 2013
Thomas R. Eisenmann, Geoffrey Parker and Marshall W. Van Alstyne
Harvard University - Entrepreneurial Management Unit, Dartmouth College and Boston University – Questrom School of Business
Downloads 1,629 (5,247)
Citation 9

Abstract:

Market entry, platforms, network effects, bundling, foreclosure

10.

Global Village or CyberBalkans: Modeling and Measuring the Integration of Electronic Communities

Management Science, Forthcoming
Number of pages: 37 Posted: 27 Jul 2005
Marshall W. Van Alstyne and Erik Brynjolfsson
Boston University – Questrom School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,527 (8,248)
Citation 12

Abstract:

Globalization, Information Economy, Information Flows, Computerization of Society, Organizational Structure, Economic Impacts, Balkanization, Social Networks

11.

Innovation through Optimal Licensing in Free Markets and Free Software

Number of pages: 30 Posted: 03 Jan 2005
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 1,345 (10,073)
Citation 1

Abstract:

Innovation, Free Software, Open Source, Lead Users, Two-Sided Markets, Platform Goods, Copyright Length, CopyFlex, Network Effects, Network Externalities, Intellectual Property Rights

12.

Innovation, Openness, and Platform Control

Number of pages: 43 Posted: 02 Jan 2008 Last Revised: 08 Oct 2016
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 1,281 (7,140)
Citation 13

Abstract:

Open Innovation, Sequential Innovation, Two-Sided Markets, Two Sided Networks, Platforms, Patent Length, Network Effects, Externalities, R&D Spillovers, Bundling, Vertical Integration

13.

Why Information Should Influence Productivity

MIT Sloan Research Paper No. 4680-08
Number of pages: 30 Posted: 24 Jan 2008 Last Revised: 28 Oct 2008
Nathaniel Bulkley and Marshall W. Van Alstyne
University of Michigan at Ann Arbor - School of Information and Boston University – Questrom School of Business
Downloads 1,013 (15,099)
Citation 3

Abstract:

information technology, productivity, information economics, social networks, search

14.

How to Find Answers within Your Company

Sloan Management Review, V52, N2; pp 66-77, (2011), Boston U. School of Management Research Paper No. 2010-24 , MIT Sloan Research Paper No. 5072-10
Number of pages: 13 Posted: 02 Aug 2010 Last Revised: 13 Dec 2013
Hind Benbya and Marshall W. Van Alstyne
Group Sup De Co-Montpellier Business School and Boston University – Questrom School of Business
Downloads 907 (15,671)

Abstract:

Knowledge Markets, Internal Crowdsourcing, Virtual Currencies, Information Markets, Knowledge Management Systems, Productivity, Internal Markets, Two-Sided Networks, Price Theory, Monetary Policy, Incentives, IT Adoption, Measurement

15.

Harnessing the Digital Lens to Measure and Manage Information Work

Number of pages: 16 Posted: 17 Nov 2010
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 746 (20,006)

Abstract:

16.

Platform Strategy

Boston U. School of Management Research Paper No. 2439323
Number of pages: 14 Posted: 22 May 2014 Last Revised: 08 Jun 2014
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 731 (9,035)

Abstract:

Platforms, Two-Sided Networks, Network Effects, Competition, Governance, Openness, Launch

17.

To Standardize Enterprise Data or Not? An Economic Analysis of Flexibility versus Control

MIT Sloan Research Paper No. 4566-05, CISL Working Paper No. 2005-10
Number of pages: 36 Posted: 09 Nov 2005 Last Revised: 03 May 2013
Chander K. Velu, Stuart Madnick and Marshall W. Van Alstyne
University of Cambridge - Judge Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 452 (44,445)

Abstract:

economics of IS, outsourcing, enterprise systems, real options, incomplete contracts, standardization, information asset, flexibility and information systems decentralization

18.

Six Challenges in Platform Licensing and Open Innovation

Communications & Strategies, No. 74, p.17, 2nd quarter 2009
Number of pages: 20 Posted: 27 Feb 2010 Last Revised: 14 May 2014
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 403 (42,691)
Citation 3

Abstract:

licensing, open source, free software, dual licensing, platform, intellectual property

19.

The Social Efficiency of Fairness

Downloads 393 ( 60,411)
Citation 1

The Social Efficiency of Fairness

Gruter Institute Squaw Valley Conference – Innovation and Economic Growth, 2010 , Boston U. School of Management Research Paper No. 2009-11, MIT Sloan Research Paper No. 4765-09,
Number of pages: 35 Posted: 28 Nov 2009 Last Revised: 07 Jan 2015
Gavin Clarkson and Marshall W. Van Alstyne
New Mexico State University - Department of Finance and Boston University – Questrom School of Business
Downloads 357 (67,041)
Citation 1

Abstract:

Intellectual Property, Governance, Information Asymmetry, Innovation, Fairness, Shapley Value, Incentives, Contracts, Mechanism Design

The Social Efficiency of Fairness

1995-2011 TPRC Conference
Number of pages: 34 Posted: 30 Jul 2012 Last Revised: 28 Oct 2014
Gavin Clarkson and Marshall W. Van Alstyne
New Mexico State University - Department of Finance and Boston University – Questrom School of Business
Downloads 36 (380,181)
Citation 1

Abstract:

Intellectual Property, Governance, Information Asymmetry, Innovation, Fairness, Shapley Value, Incentives, Contracts, Mechanism Design

20.

Antecedents and Consequences of Mutual Knowledge in Teams

Number of pages: 39 Posted: 14 Nov 2008
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 357 (61,728)
Citation 1

Abstract:

Mutual Knowledge, Diversity, Social Networks, Demography, Geographic Dispersion, Information Distance, Teams, Performance

21.

The State of Network Organization: A Survey in Three Frameworks

Journal of Organizational Computing, Vol. 7, No. 3, 1997
Number of pages: 50 Posted: 27 Mar 2009 Last Revised: 31 Mar 2009
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 215 (104,926)
Citation 5

Abstract:

markets versus hierarchies, decentralization, decision locus, asset specificity, vertical integration, communication, coordination costs, governance, teams, collaboration

22.

Information Sharing, Social Norms and Performance

Number of pages: 51 Posted: 23 Jul 2011 Last Revised: 05 Sep 2013
Marco Di Maggio and Marshall W. Van Alstyne
Harvard Business School and Boston University – Questrom School of Business
Downloads 194 (107,271)

Abstract:

learning effect, information sharing, productivity, communication

23.

Money Models for MOOCs

Communications of the ACM, August 2013, 56(8) pp 25-28
Number of pages: 4 Posted: 01 Oct 2013
Chrysanthos Dellarocas and Marshall W. Van Alstyne
Boston University, Questrom School of Business - Department of Information Systems and Boston University – Questrom School of Business
Downloads 163 (110,092)

Abstract:

Business models, MOOC, platforms, education, information technology

24.

Why Not One Big Database? Principles for Data Ownership

Decision Support Systems, Vol. 15, pp. 267-284, 1995, MIT Sloan Research Paper
Number of pages: 18 Posted: 25 Apr 2011
Marshall W. Van Alstyne, Erik Brynjolfsson and Stuart Madnick
Boston University – Questrom School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 132 (138,552)
Citation 3

Abstract:

Distributed Database Design, Incomplete Contracts, Centralization, Decentralization, Standards, Outsourcing, Converters, Economic Models

25.

Curing Spam: Rights, Signals & Screens

MIT Sloan Research Paper, Forthcoming, Boston U. School of Management Research Paper, Forthcoming
Number of pages: 4 Posted: 16 Feb 2011
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 68 (267,811)

Abstract:

Externalities, Information Asymmetry, Signaling, Screening, Attention Markets, Coase Theorem

26.

How to Strengthen Ad Mail by Building a Digital Information Market

Office of Inspector General - Risk Analysis Research Center, USPS, RARC-Working Paper No. 14-002
Number of pages: 36 Posted: 12 Jan 2014
Marshall W. Van Alstyne, Geoffrey Parker and Tushar Shanker
Boston University – Questrom School of Business, Dartmouth College and Boston University - Department of Management Information Systems
Downloads 64 (227,786)

Abstract:

Advertising, Coupons, QR Codes, Information Asymmetry, Marketing, Platforms

27.

An Economic Response to Unsolicited Communication

Downloads 62 (294,671)
Citation 3

An Economic Response to Unsolicited Communication

Advances in Economic Analysis & Policy, Vol. 6, No. 1, 2006, Boston U. School of Management Research Paper, MIT Sloan Research Paper No. 4880-11
Number of pages: 55 Posted: 18 Feb 2011 Last Revised: 26 Sep 2012
Thede C. Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 55 (317,155)
Citation 3

Abstract:

Network Externalities, Call Externalities, Coase Theorem, Spam, UCE, Screening, Signaling, Filtering, Attention Markets

An Economic Response to Unsolicited Communication

TPRC 2005
Number of pages: 43 Posted: 30 Jul 2012
Thede C. Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 7 (532,927)
Citation 3

Abstract:

28.

Markets Can Cure Spam Zombies

Number of pages: 2 Posted: 18 Sep 2012
Marshall W. Van Alstyne and Sarah Zatko
Boston University – Questrom School of Business and Boston University - Department of Computer Science
Downloads 22 (404,141)

Abstract:

spam, zombies, attention bonds, Coase, two sided markets, insurance

29.

Information Technology Use and Productivity at the Individual Level

CEPR Discussion Paper No. DP6260
Number of pages: 25 Posted: 21 May 2008
Neil Gandal, Charles King III and Marshall W. Van Alstyne
Berglas School of Economics, Greylock McKinnon Associates and Boston University – Questrom School of Business
Downloads 8 (505,126)
Citation 3

Abstract:

information technology, productivity, social networks

30.

Distributed Energy Resources: New Markets and New Products

Proceedings of the 50th Hawaii International Conference on System Sciences (2017), ISBN: 978-0-9981331-0-2
Number of pages: 10 Posted: 11 May 2017
Richard Tabors, Michael Caramanis, Elli Ntakou, Geoffrey Parker, Marshall W. Van Alstyne, Paul A Centolella and Rick Hornby
Tabors, Caramanis, Rudkevich, Boston University, Boston University, Dartmouth College, Boston University – Questrom School of Business, Tabors, Caramanis, Rudkevich and Tabors, Caramanis, Rudkevich
Downloads 0 (469,773)

Abstract:

platform, two-sided market, electric power, renewable, DER, distributed energy resources, locational marginal pricing

31.

Platform Ecosystems: How Developers Invert the Firm

Boston University Questrom School of Business Research Paper No. 2861574
Number of pages: 31 Posted: 31 Oct 2016
Geoffrey Parker, Marshall W. Van Alstyne and Xiaoyue Jiang
Dartmouth College, Boston University – Questrom School of Business and Tulane University
Downloads 0 (45,812)

Abstract:

Vertical Integration, Open Innovation, Sequential Innovation, Platforms, R&D Spillovers, Intellectual Property, Network Effects, Network Externalities, Open Source, Licensing, Two-Sided Networks, Two-Sided Markets, Standard Setting Organizations

32.

The Impact of APIs in Firm Performance

Boston University Questrom School of Business Research Paper No. 2843326
Number of pages: 38 Posted: 27 Sep 2016 Last Revised: 23 May 2017
Seth G. Benzell, Guillermo LaGarda and Marshall W. Van Alstyne
Boston University - Department of Economics, Boston University - Department of Economics and Boston University – Questrom School of Business
Downloads 0 (22,607)

Abstract:

Firm performance, IT productivity, APIs, platforms, internal and external networks, event study

33.

Strategies for Two Sided Markets

Harvard Business Review, Vol. October, 2006
Posted: 16 Mar 2014
Thomas R. Eisenmann, Geoffrey Parker and Marshall W. Van Alstyne
Harvard University - Entrepreneurial Management Unit, Dartmouth College and Boston University – Questrom School of Business

Abstract:

two sided markets, network effects, winner take all, multihoming, platforms, envelopment

34.

Information Markets - Crowdsourcing Answers in Business, Education & Government

Gruter Institute Squaw Valley Conference: Law, Institutions & Human Behavior, 2011
Posted: 24 May 2011
Marshall W. Van Alstyne
Boston University – Questrom School of Business

Abstract:

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