Marshall W. Van Alstyne

Boston University – Questrom School of Business

Professor & Department Chair

595 Commonwealth Avenue

Boston, MA 02215

United States

http://questromapps.bu.edu/mgmt_new/Profiles/VanAlstyneMarshall.html

Massachusetts Institute of Technology (MIT) - Sloan School

Digital Fellow

Center for Digital Business

5 Cambridge Center - NE25, 7th Floor

Cambridge, MA 02142

United States

http://web.mit.edu/marshall/www/home.html

SCHOLARLY PAPERS

34

DOWNLOADS
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Top 245

in Total Papers Downloads

49,098

CITATIONS
Rank 2,852

SSRN RANKINGS

Top 2,852

in Total Papers Citations

196

Scholarly Papers (34)

Information, Technology and Information Worker Productivity

Information Systems Research, Forthcoming
Number of pages: 40 Posted: 05 Nov 2006 Last Revised: 31 Aug 2014
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 7,265 (597)
Citation 40

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Social Networks, Productivity, Information Worker, IT, Multitasking, Dynamic Panel Data, System GMM

Information, Technology and Information Worker Productivity: Task Level Evidence

NBER Working Paper No. w13172
Number of pages: 34 Posted: 27 Jun 2007
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 178 (145,221)
Citation 40

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2.

Information Asymmetry and Thwarting Spam

Number of pages: 11 Posted: 20 Jan 2004
Thede C. Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 6,281 (762)
Citation 3

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Spam, email, information markets, mechanism design, signaling, screening, warranty, filtering, information asymmetry

3.

Information Complements, Substitutes, and Strategic Product Design

Number of pages: 44 Posted: 11 Dec 2000 Last Revised: 01 Jan 2014
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 3,401 (1,930)
Citation 22

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free information, complements, substitutes, network effects, network externality, pricing, bundling, two-sided markets, two sided networks

4.

Two-Sided Network Effects: A Theory of Information Product Design

Management Science, Vol, 51, No. 10, pp. 1494–1504, 2005,
Number of pages: 11 Posted: 27 Jul 2008 Last Revised: 27 Mar 2012
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 2,969 (1,675)
Citation 48

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Two Sided Markets, Network Externalities, Network Effects, Antitrust, Information Pricing, Cross-Subsidy, Freemium

5.

The Diversity-Bandwidth Tradeoff

American Journal of Sociology, Forthcoming
Number of pages: 78 Posted: 22 Jan 2007 Last Revised: 31 Jul 2011
Sinan Aral and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 2,430 (3,758)
Citation 9

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Social Networks, Social Capital, Information Content, Information Diversity, Network Size, Network Diversity, EMail Networks, Performance, Productivity, Information Work.

6.

Opening Platforms: How, When and Why?

This paper has been published under the same title as Chapter 6 in Platforms, Markets & Innovation (ed. Gawer, 2009) pp 131-162, Harvard Business School Entrepreneurial Management Working Paper No. 09-030
Number of pages: 29 Posted: 07 Sep 2008 Last Revised: 12 Jun 2014
Thomas R. Eisenmann, Geoffrey Parker and Marshall W. Van Alstyne
Harvard University - Entrepreneurial Management Unit, Dartmouth College and Boston University – Questrom School of Business
Downloads 2,286 (2,103)
Citation 9

Abstract:

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platforms, network effects, open innovation, standards, two-sided networks

7.

Productivity Effects of Information Diffusion in Networks

Number of pages: 26 Posted: 21 May 2007
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 1,902 (5,481)
Citation 7

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Networks, Information Diffusion, Productivity, Email

8.

An Empirical Analysis of Strategies and Efficiencies in Social Networks

Boston U. School of Management Research Paper No. 2010-29, MIT Sloan Research Paper No. 4682-08
Number of pages: 40 Posted: 20 Sep 2010 Last Revised: 27 Mar 2012
Nathaniel Bulkley and Marshall W. Van Alstyne
University of Michigan at Ann Arbor - School of Information and Boston University – Questrom School of Business
Downloads 1,635 (7,223)
Citation 1

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social networks, email, productivity

9.

Platform Envelopment

Forthcoming 2011, Strategic Management Journal, Harvard Business School Entrepreneurial Management Working Paper No. 07-104
Number of pages: 23 Posted: 28 Jun 2007 Last Revised: 27 Aug 2013
Thomas R. Eisenmann, Geoffrey Parker and Marshall W. Van Alstyne
Harvard University - Entrepreneurial Management Unit, Dartmouth College and Boston University – Questrom School of Business
Downloads 1,629 (4,388)
Citation 9

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Market entry, platforms, network effects, bundling, foreclosure

10.

Global Village or Cyberbalkans: Modeling and Measuring the Integration of Electronic Communities

Management Science, Forthcoming
Number of pages: 37 Posted: 27 Jul 2005
Marshall W. Van Alstyne and Erik Brynjolfsson
Boston University – Questrom School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,527 (8,534)
Citation 12

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Globalization, Information Economy, Information Flows, Computerization of Society, Organizational Structure, Economic Impacts, Balkanization, Social Networks

11.

Innovation Through Optimal Licensing in Free Markets and Free Software

Number of pages: 30 Posted: 03 Jan 2005
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 1,345 (10,358)
Citation 1

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Innovation, Free Software, Open Source, Lead Users, Two-Sided Markets, Platform Goods, Copyright Length, CopyFlex, Network Effects, Network Externalities, Intellectual Property Rights

12.

Innovation, Openness, and Platform Control

Number of pages: 19 Posted: 02 Jan 2008 Last Revised: 12 Aug 2017
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 1,281 (5,705)
Citation 13

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Open Innovation, Sequential Innovation, Two-Sided Markets, Two Sided Networks, Platforms, Patent Length, Network Effects, Externalities, R&D Spillovers, Bundling, Vertical Integration, Standard Setting Organizations

13.

Why Information Should Influence Productivity

MIT Sloan Research Paper No. 4680-08
Number of pages: 30 Posted: 24 Jan 2008 Last Revised: 28 Oct 2008
Nathaniel Bulkley and Marshall W. Van Alstyne
University of Michigan at Ann Arbor - School of Information and Boston University – Questrom School of Business
Downloads 1,013 (15,652)
Citation 3

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information technology, productivity, information economics, social networks, search

14.

How to Find Answers within Your Company

Sloan Management Review, V52, N2; pp 66-77, (2011), Boston U. School of Management Research Paper No. 2010-24 , MIT Sloan Research Paper No. 5072-10
Number of pages: 13 Posted: 02 Aug 2010 Last Revised: 13 Dec 2013
Hind Benbya and Marshall W. Van Alstyne
Group Sup De Co-Montpellier Business School and Boston University – Questrom School of Business
Downloads 907 (15,857)

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Knowledge Markets, Internal Crowdsourcing, Virtual Currencies, Information Markets, Knowledge Management Systems, Productivity, Internal Markets, Two-Sided Networks, Price Theory, Monetary Policy, Incentives, IT Adoption, Measurement

15.

Harnessing the Digital Lens to Measure and Manage Information Work

Number of pages: 16 Posted: 17 Nov 2010
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 746 (19,707)

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16.

Platform Strategy

Boston U. School of Management Research Paper No. 2439323
Number of pages: 14 Posted: 22 May 2014 Last Revised: 08 Jun 2014
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 731 (7,924)

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Platforms, Two-Sided Networks, Network Effects, Competition, Governance, Openness, Launch

17.

To Standardize Enterprise Data or Not? An Economic Analysis of Flexibility versus Control

MIT Sloan Research Paper No. 4566-05, CISL Working Paper No. 2005-10
Number of pages: 36 Posted: 09 Nov 2005 Last Revised: 03 May 2013
Chander K. Velu, Stuart Madnick and Marshall W. Van Alstyne
University of Cambridge - Judge Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 452 (45,636)

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economics of IS, outsourcing, enterprise systems, real options, incomplete contracts, standardization, information asset, flexibility and information systems decentralization

18.

Six Challenges in Platform Licensing and Open Innovation

Communications & Strategies, No. 74, p.17, 2nd quarter 2009
Number of pages: 20 Posted: 27 Feb 2010 Last Revised: 14 May 2014
Geoffrey Parker and Marshall W. Van Alstyne
Dartmouth College and Boston University – Questrom School of Business
Downloads 403 (30,165)
Citation 3

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licensing, open source, free software, dual licensing, platform, intellectual property

19.
Downloads 394 ( 62,826)
Citation 1

The Social Efficiency of Fairness

Gruter Institute Squaw Valley Conference – Innovation and Economic Growth, 2010 , Boston U. School of Management Research Paper No. 2009-11, MIT Sloan Research Paper No. 4765-09,
Number of pages: 35 Posted: 28 Nov 2009 Last Revised: 07 Jan 2015
Gavin Clarkson and Marshall W. Van Alstyne
New Mexico State University - Department of Finance and Boston University – Questrom School of Business
Downloads 358 (69,628)
Citation 1

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Intellectual Property, Governance, Information Asymmetry, Innovation, Fairness, Shapley Value, Incentives, Contracts, Mechanism Design

The Social Efficiency of Fairness

1995-2011 TPRC Conference
Number of pages: 34 Posted: 30 Jul 2012 Last Revised: 28 Oct 2014
Gavin Clarkson and Marshall W. Van Alstyne
New Mexico State University - Department of Finance and Boston University – Questrom School of Business
Downloads 36 (393,270)
Citation 1

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Intellectual Property, Governance, Information Asymmetry, Innovation, Fairness, Shapley Value, Incentives, Contracts, Mechanism Design

20.

Antecedents and Consequences of Mutual Knowledge in Teams

Number of pages: 39 Posted: 14 Nov 2008
Sinan Aral, Erik Brynjolfsson and Marshall W. Van Alstyne
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University – Questrom School of Business
Downloads 357 (63,563)
Citation 1

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Mutual Knowledge, Diversity, Social Networks, Demography, Geographic Dispersion, Information Distance, Teams, Performance

21.

The State of Network Organization: A Survey in Three Frameworks

Journal of Organizational Computing, Vol. 7, No. 3, 1997
Number of pages: 50 Posted: 27 Mar 2009 Last Revised: 31 Mar 2009
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 215 (105,584)
Citation 5

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markets versus hierarchies, decentralization, decision locus, asset specificity, vertical integration, communication, coordination costs, governance, teams, collaboration

22.

Information Sharing, Social Norms and Performance

Number of pages: 51 Posted: 23 Jul 2011 Last Revised: 05 Sep 2013
Marco Di Maggio and Marshall W. Van Alstyne
Harvard Business School and Boston University – Questrom School of Business
Downloads 194 (108,733)

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learning effect, information sharing, productivity, communication

23.

Money Models for MOOCs

Communications of the ACM, August 2013, 56(8) pp 25-28
Number of pages: 4 Posted: 01 Oct 2013
Chrysanthos Dellarocas and Marshall W. Van Alstyne
Boston University, Questrom School of Business - Department of Information Systems and Boston University – Questrom School of Business
Downloads 163 (108,246)

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Business models, MOOC, platforms, education, information technology

24.

Why Not One Big Database? Principles for Data Ownership

Decision Support Systems, Vol. 15, pp. 267-284, 1995, MIT Sloan Research Paper
Number of pages: 18 Posted: 25 Apr 2011
Marshall W. Van Alstyne, Erik Brynjolfsson and Stuart Madnick
Boston University – Questrom School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 132 (136,829)
Citation 3

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Distributed Database Design, Incomplete Contracts, Centralization, Decentralization, Standards, Outsourcing, Converters, Economic Models

25.

Curing Spam: Rights, Signals & Screens

MIT Sloan Research Paper, Forthcoming, Boston U. School of Management Research Paper, Forthcoming
Number of pages: 4 Posted: 16 Feb 2011
Marshall W. Van Alstyne
Boston University – Questrom School of Business
Downloads 68 (275,295)

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Externalities, Information Asymmetry, Signaling, Screening, Attention Markets, Coase Theorem

26.

How to Strengthen Ad Mail by Building a Digital Information Market

Office of Inspector General - Risk Analysis Research Center, USPS, RARC-Working Paper No. 14-002
Number of pages: 36 Posted: 12 Jan 2014
Marshall W. Van Alstyne, Geoffrey Parker and Tushar Shanker
Boston University – Questrom School of Business, Dartmouth College and Boston University - Department of Management Information Systems
Downloads 64 (231,376)

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Advertising, Coupons, QR Codes, Information Asymmetry, Marketing, Platforms

27.
Downloads 62 (305,074)
Citation 3

An Economic Response to Unsolicited Communication

Advances in Economic Analysis & Policy, Vol. 6, No. 1, 2006, Boston U. School of Management Research Paper, MIT Sloan Research Paper No. 4880-11
Number of pages: 55 Posted: 18 Feb 2011 Last Revised: 26 Sep 2012
Thede C. Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 55 (328,425)
Citation 3

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Network Externalities, Call Externalities, Coase Theorem, Spam, UCE, Screening, Signaling, Filtering, Attention Markets

An Economic Response to Unsolicited Communication

TPRC 2005
Number of pages: 43 Posted: 30 Jul 2012
Thede C. Loder, Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads 7 (548,251)
Citation 3

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28.

Markets Can Cure Spam Zombies

Number of pages: 2 Posted: 18 Sep 2012
Marshall W. Van Alstyne and Sarah Zatko
Boston University – Questrom School of Business and Boston University - Department of Computer Science
Downloads 22 (417,668)

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spam, zombies, attention bonds, Coase, two sided markets, insurance

29.

Information Technology Use and Productivity at the Individual Level

CEPR Discussion Paper No. DP6260
Number of pages: 25 Posted: 21 May 2008
Neil Gandal, Charles King III and Marshall W. Van Alstyne
Berglas School of Economics, Greylock McKinnon Associates and Boston University – Questrom School of Business
Downloads 8 (519,909)
Citation 3
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information technology, productivity, social networks

30.

Distributed Energy Resources: New Markets and New Products

Proceedings of the 50th Hawaii International Conference on System Sciences (2017), ISBN: 978-0-9981331-0-2
Number of pages: 10 Posted: 11 May 2017
Tabors, Caramanis, Rudkevich, Boston University, Boston University, Dartmouth College, Boston University – Questrom School of Business, Tabors, Caramanis, Rudkevich and Tabors, Caramanis, Rudkevich
Downloads 0 (300,168)

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platform, two-sided market, electric power, renewable, DER, distributed energy resources, locational marginal pricing

31.

Platform Ecosystems: How Developers Invert the Firm

Boston University Questrom School of Business Research Paper No. 2861574
Number of pages: 12 Posted: 31 Oct 2016
Geoffrey Parker, Marshall W. Van Alstyne and Xiaoyue Jiang
Dartmouth College, Boston University – Questrom School of Business and Tulane University
Downloads 0 (18,899)

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Vertical Integration, Open Innovation, Sequential Innovation, Platforms, R&D Spillovers, Intellectual Property, Network Effects, Network Externalities, Open Source, Licensing, Two-Sided Networks, Two-Sided Markets, Standard Setting Organizations

32.

The Impact of APIs in Firm Performance

Boston University Questrom School of Business Research Paper No. 2843326
Number of pages: 38 Posted: 27 Sep 2016 Last Revised: 23 May 2017
Seth G. Benzell, Guillermo LaGarda and Marshall W. Van Alstyne
Boston University - Department of Economics, Boston University - Department of Economics and Boston University – Questrom School of Business
Downloads 0 (17,106)

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Firm performance, IT productivity, APIs, platforms, internal and external networks, event study

33.

Strategies for Two Sided Markets

Harvard Business Review, Vol. October, 2006
Posted: 16 Mar 2014
Thomas R. Eisenmann, Geoffrey Parker and Marshall W. Van Alstyne
Harvard University - Entrepreneurial Management Unit, Dartmouth College and Boston University – Questrom School of Business

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two sided markets, network effects, winner take all, multihoming, platforms, envelopment

34.

Information Markets - Crowdsourcing Answers in Business, Education & Government

Gruter Institute Squaw Valley Conference: Law, Institutions & Human Behavior, 2011
Posted: 24 May 2011
Marshall W. Van Alstyne
Boston University – Questrom School of Business

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