Morgan Ward

Southern Methodist University (SMU)

Assistant Professor of Marketing

6212 Bishop Blvd.

Dallas, TX 75275

United States

SCHOLARLY PAPERS

1

DOWNLOADS

0

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

Abstract:

Loading...

gift giving, social closeness, goal conflict, motivated reasoning, relational-signaling

Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in Their Gift Choices

Ward, Morgan and Susan Broniarczyk (2016), Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in their Gift Choices, The Journal of Marketing Research, (Forthcoming).
Posted: 25 Apr 2016
Morgan Ward and Susan M. Broniarczyk
Southern Methodist University (SMU) and University of Texas at Austin - Marketing

Abstract:

Loading...

gift giving, social closeness, goal conflict, motivated reasoning, relational-signaling