Biswa Das

KIIT University

Bhubaneswar -751024

Bhubaneswar

India

SCHOLARLY PAPERS

4

DOWNLOADS

353

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (4)

1.

Engagement Pattern of Customers in Digital & Social Media Marketing: A Study on Effect of Age Group

Parikalpana: KIIT Journal of Management, Vol. 12, No. 1, January 2016
Number of pages: 13 Posted: 03 Apr 2016
Biswa Das and Rabi Subudhi
KIIT University and KIIT University - School of Management
Downloads 197 (153,951)

Abstract:

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DSMM, Social Media, Online Marketing, Online Buying

2.

Influence of Socio-Economic Factors in Digital and Social Media Marketing: An Empirical Study in India

International Sociology Association RC33 9th-Conference on Research Methodology, Proceedings
Number of pages: 18 Posted: 26 Sep 2016
Biswa Das and Rabi Subudhi
KIIT University and KIIT University - School of Management
Downloads 87 (289,968)

Abstract:

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Social media, DSMM, Online buying behaviour

3.

Professional Education for Employability: A Critical Review

Parikalpana: KIIT Journal of Management, January 2015
Number of pages: 15 Posted: 03 Apr 2016
Rabi Subudhi and Biswa Das
KIIT University - School of Management and KIIT University
Downloads 43 (413,125)

Abstract:

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Employability, Sustainability, Parenting, Policy Framing

4.

Digital Participation and Customer Engagement in DSMM

Conference Proceedings, ICBRP-2018, CIM-Patna, India
Number of pages: 12 Posted: 23 Mar 2018
Rabi Subudhi and Biswa Das
KIIT University - School of Management and KIIT University
Downloads 26 (487,955)

Abstract:

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Digital marketing, DSMM, Digital Engagement