Mohammad Zia

Chapman University

Orange, CA

United States

  • Chapman University

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

A Three Dimensional Vertical Differentiation Model: Implications for Segmentation, Targeting and Positioning

Number of pages: 27 Posted: 06 Apr 2016 Last Revised: 27 Apr 2017
Mohammad Zia and Nanda S. Kumar
Chapman University and University of Texas at Dallas - Department of Marketing
Downloads 449 (90,008)

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Game Theory, Competitive Strategy, Vertical Differentiation, Quality

2.

Ad-Blockers and Limited Ad-Blocking

Number of pages: 58 Posted: 25 Oct 2019 Last Revised: 01 Apr 2021
Upender Subramanian and Mohammad Zia
University of Texas at Dallas - Naveen Jindal School of Management and Chapman University
Downloads 148 (270,055)

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Ad-blockers, Limited Ad-blocking, Online Advertising, Game Theory