Chun-wei Chang

Governors State University

Assistant Professor of Marketing

University Party, IL

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Scholarly Papers (1)

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The Dynamic Impact of Buying 'Fit Products' on Customer Learning and Profitability in Multichannel Settings

Tuck School of Business Working Paper No. 2759679
Number of pages: 51 Posted: 07 Apr 2016
Chun-wei Chang, Jonathan Z. Zhang and Scott Neslin
Governors State University, University of Washington - Michael G. Foster School of Business and Dartmouth College - Tuck School of Business
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Abstract:

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product fit, customer relationship management, multi-channel shopping, hidden Markov model, learning model