Rahul Guhathakurta

IndraStra Global

163 W 71st Street

New York, NY 10023

United States

http://www.indrastra.com

Anaha Innovations

B-601 Mondeal Heights SG Highway

Nr. Panchratna Party Plot

Ahmedabad, Gujarat 380059

India

http://www.anaha.io

SCHOLARLY PAPERS

10

DOWNLOADS

873

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (10)

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1.

Simplifying the Six Basic Factors Affecting 'Innovation' Adoption

IndraStra.com | ISSN 2381-3652 | AIDN0020620160012
Number of pages: 6 Posted: 14 Jun 2016
Rahul Guhathakurta
IndraStra Global
Downloads 196 (180,992)

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Innovation, Diffusion of Innovation, Innovation, Marketing

2.

Cognitive Automation — Going Beyond Rule-Based RPA

IndraStra Global, Vol. 04, Issue No: 9 (2018) / AIDN0040920180006 / ISSN 2381-3652
Number of pages: 5 Posted: 24 Sep 2018
Rahul Guhathakurta
IndraStra Global
Downloads 161 (214,855)

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Automation, Artificial Intelligence, Cognitive Intelligence

3.

The Game of 'Choices': What Influences the Buying Decision?

IndraStra Global, Vol. 002, Issue No. 07, 2016, ISSN 2381-3652
Number of pages: 3 Posted: 15 Aug 2016
Rahul Guhathakurta
IndraStra Global
Downloads 121 (269,632)

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Consumer Choices, Marketing Management, Branding, Brand Management, Marketing Communication, Consumer Behavior

4.

Understanding the Profile of a 'Consumer Innovator'

IndraStra Global | ISSN 2381-3652 | AIDN0020520160022
Number of pages: 3 Posted: 29 May 2016
Rahul Guhathakurta
IndraStra Global
Downloads 119 (272,929)

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Consumer Behavior, Retail, Marketing, Innovation

5.

Blockchain in Automotive Domain

IndraStra Global Vol. 004, Issue No: 03 (2018), 0024, ISSN 2381-3652
Number of pages: 4 Posted: 21 Mar 2018
Rahul Guhathakurta
IndraStra Global
Downloads 97 (314,034)

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Blockchain, Automotive

6.

Predictive Analytics in 'Unified Commerce' - A Brief Insight

IndraStra Global, Forthcoming
Number of pages: 3 Posted: 22 Aug 2016
Rahul Guhathakurta
IndraStra Global
Downloads 79 (356,401)

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Retail, Omnichannel, Ecommerce, Marketing, CRM, Operation Management

7.

The On-Going Evolution of Private Labels in Indian Retail Industry

Number of pages: 4 Posted: 09 Apr 2016
Rahul Guhathakurta
IndraStra Global
Downloads 41 (486,493)

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Retail, Ecommerce, India

8.

Blockchain-Based Automotive EDI System, The Concept

IndraStra Global Vol. 005, Issue No: 02 (2019), 0010, ISSN 2381-3652
Number of pages: 5 Posted: 24 Feb 2019
Rahul Guhathakurta
IndraStra Global
Downloads 35 (514,338)

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Blockchain, Automotive, Electronic Data Interchanges

9.

Semantic Content Generation for News Domain

IndraStra Global | ISSN 2381-3652, AIDN: 001-10-2015-0348
Number of pages: 8 Posted: 13 Apr 2016
Rahul Guhathakurta
IndraStra Global
Downloads 13 (650,858)

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News, Semantic Web, Content Management, Internet

10.

Russia Retail Analysis 2010-2011 (Presentation Slides)

Number of pages: 52 Posted: 23 Aug 2016
Rahul Guhathakurta
IndraStra Global
Downloads 11 (665,308)

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Russia, Retail, Marketing, Business, Management

Other Papers (5)

Total Downloads: 102
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1.

How IoT's Are Changing the Fundamentals of 'Retailing'

Trak.in - Business of Tech, Mobile & Startups in India, Aug 2016
Number of pages: 2 Posted: 07 Sep 2016
Rahul Guhathakurta
IndraStra Global
Downloads 39

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Retail, Internet of Things, Ecommerce, Omnichannel

2.

A Brief Note on the International Franchising

IndraStra Global | ISSN 2381-3652 | AIDN0020620160002
Number of pages: 3 Posted: 14 Jun 2016
Rahul Guhathakurta
IndraStra Global
Downloads 37

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Franchising, International Business, Retail, Branding

3.

Decoding Uber's Rating System for Drivers and Riders

Number of pages: 3 Posted: 28 Jun 2018
Rahul Guhathakurta
IndraStra Global
Downloads 16

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Uber, Transportation

4.

Rise of the MarTech: The Arrival of Judgment Day for Brand Managers

YourStory (2017)
Number of pages: 7 Posted: 21 Apr 2017
Rahul Guhathakurta
IndraStra Global
Downloads 6

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Marketing, Digital Marketing, Internet

5.

Critical Aspects in Designing an Omnichannel Customer Experiences

IndraStra Global | ISSN 2381-3652
Number of pages: 3 Posted: 31 May 2017
Rahul Guhathakurta
IndraStra Global
Downloads 4

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Retail, Supply Chain Management, Omnichannel, Retailing