Stephane Regnier

Novartis International AG

Basel, CH-4002

Switzerland

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Scholarly Papers (1)

1.

Forecasting Market Share in the US Pharmaceutical Market

Nature Reviews Drug Discovery. 2015. Vol. 14, No. 9: 594-595
Number of pages: 19 Posted: 18 Apr 2016
Stephane Regnier and David B. Ridley
Novartis International AG and Duke University - Fuqua School of Business
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Abstract:

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Pharmaceuticals; marketing; first-mover advantage