David Hardesty

University of Kentucky - Marketing

United States

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Scholarly Papers (1)

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Ending a Price Promotion: Retracting it in One Step or Phasing it Out Gradually

Tsiros, Michael and David M. Hardesty (2010), “Ending a Price Promotion: Retracting it in One Step or Phasing it Out Gradually,” Journal of Marketing, 74 (1), 49-64.
Posted: 13 Apr 2016
Michael Tsiros and David Hardesty
University of Miami - Department of Marketing and University of Kentucky - Marketing

Abstract:

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