Leonard Schlesinger

Babson College

231 Forest St.

Babson Park, MA 02457-0310

United States

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Scholarly Papers (1)

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Customer Experience Creation: Determinants, Dynamics and Management Strategies

Verhoef, Peter C., Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, Michael Tsiros, and Leonard A. Schlesinger (2009), “Customer Experience Creation: Determinants, Dynamics and Management Strategies” Journal of Retailing, 85 (1), 31-41.
Posted: 13 Apr 2016
University of Groningen - Department of Marketing & Marketing Research, Boston College - Department of Marketing, University of Miami - School of Business Administration, Babson College - Marketing Division, University of Miami - Department of Marketing and Babson College

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