A. Parasuraman

University of Miami - School of Business Administration

P.O. Box 248126

Florida

Coral Gables, FL 33124

United States

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Scholarly Papers (1)

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Customer Experience Creation: Determinants, Dynamics and Management Strategies

Verhoef, Peter C., Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, Michael Tsiros, and Leonard A. Schlesinger (2009), “Customer Experience Creation: Determinants, Dynamics and Management Strategies” Journal of Retailing, 85 (1), 31-41.
Posted: 13 Apr 2016
University of Groningen - Department of Marketing & Marketing Research, Boston College - Department of Marketing, University of Miami - School of Business Administration, Babson College - Marketing Division, University of Miami - Department of Marketing and Babson College

Abstract:

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