Clarence Lee

Cornell University - Samuel Curtis Johnson Graduate School of Management

Assistant Professor

Ithaca, NY 14853

United States

http://https://www.johnson.cornell.edu/Faculty-And-Research/Profile?id=cl2278

SCHOLARLY PAPERS

2

DOWNLOADS

407

CITATIONS

0

Scholarly Papers (2)

1.

Designing Freemium: Balancing Growth and Monetization Strategies

Number of pages: 50 Posted: 21 Apr 2016
Clarence Lee, Vineet Kumar and Sunil Gupta
Cornell University - Samuel Curtis Johnson Graduate School of Management, Harvard Business School and Harvard Business School
Downloads 0 (87,966)

Abstract:

Freemium, Referral Programs, Dynamic Models, Word-of-Mouth, Bayesian Estimation

2.

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

Darden Business School Working Paper No. 2767138
Number of pages: 47 Posted: 20 Apr 2016 Last Revised: 21 Jan 2017
Clarence Lee, Elie Ofek and Thomas J. Steenburgh
Cornell University - Samuel Curtis Johnson Graduate School of Management, Harvard Business School - Marketing Unit and University of Virginia - Darden Graduate School of Business
Downloads 0 (178,383)

Abstract:

Customer engagement, Adoption routes, Hidden Markov models, Search, Word-of-Mouth, Digital media, Bayesian Estimation