Kendra Hart

Mount Royal University - Bissett School of Business

4825 Richard Road SW

Calgary, Alberta T3E 6K6

Canada

  • Mount Royal University - Bissett School of Business

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Say No More! The Liability of Strong Ties on Desire for Special Experiences

Journal of Consumer Psychology 26, 1 (2016) 91 – 97
Posted: 29 Apr 2016
Miranda Goode, Kendra Hart and Matthew Thomson
Ivey Business School, Western University, Mount Royal University - Bissett School of Business and University of Western Ontario - Marketing Area Group

Abstract:

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experiential consumption, special experiences, savoring, word-of-mouth, social influence, memorability