Rinny Liestyana

Trisakti University - Magister Management Program

Jakarta

Indonesia

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Scholarly Papers (1)

1.

Managing the Brand Through Advocacy and Its Influences: A Study in the Hospital as Healthcare Provider

OIDA International Journal of Sustainable Development, Vol. 09, No. 04, pp. 25-34, 2016
Number of pages: 10 Posted: 09 May 2016
Rinny Liestyana and Renny Risqiani
Trisakti University - Magister Management Program and Trisakti University - Sustainable Development Management Program
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Abstract:

brand advocacy, brand trust, hospital branding, Indonesian healthcare sector, SEM (Structural Equation Model)