Rinny Liestyana

Trisakti University - Magister Management Program

Jl. Kyai Tapa No.1, Grogol, RT.6/RW.16

Tomang, Grogol petamburan, Kota Jakarta Barat

Jakarta, Daerah Khusus Ibukota

Indonesia

SCHOLARLY PAPERS

1

DOWNLOADS

42

CITATIONS

0

Scholarly Papers (1)

1.

Managing the Brand Through Advocacy and Its Influences: A Study in the Hospital as Healthcare Provider

OIDA International Journal of Sustainable Development, Vol. 09, No. 04, pp. 25-34, 2016
Number of pages: 10 Posted: 09 May 2016
Rinny Liestyana and Renny Risqiani
Trisakti University - Magister Management Program and Trisakti University - Sustainable Development Management Program
Downloads 0 (353,423)

Abstract:

brand advocacy, brand trust, hospital branding, Indonesian healthcare sector, SEM (Structural Equation Model)