John O'Shaughnessy

Columbia University - Columbia Business School

3022 Broadway

New York, NY 10027

United States

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Three-Way Multivariate Conjoint Analysis

Marketing Science, Vol. 1, No. 4, pp. 323-350
Number of pages: 29 Posted: 10 May 2016
Wayne S. DeSarbo, J. Carroll, Donald R. Lehmann and John O'Shaughnessy
Pennsylvania State University, Rutgers, The State University of New Jersey (Deceased), Columbia Business School - Marketing and Columbia University - Columbia Business School
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Citation 1

Abstract:

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Conjoint Analysis, Three-Way Multidimensional Scaling, Constrained Preference Analysis