Priti Jeevan

Srinivas Institute of Management Studies

Srinivas Campus, Mangaladevi Road

Pandeshwar

Mangalore, 575001

India

SCHOLARLY PAPERS

27

DOWNLOADS
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5,689

SSRN CITATIONS
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SSRN RANKINGS

Top 17,352

in Total Papers Citations

0

CROSSREF CITATIONS

53

Scholarly Papers (27)

1.

A Study on Digital Marketing - A Case Study with Special Reference to Flipkart

National conference on E-Learning, E business and E Governance, SIMS, January 24, 2015, ISBN-978-81-929306-4-0
Number of pages: 9 Posted: 29 Apr 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 1,642 (11,001)

Abstract:

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Digital marketing, flipkart.com, business model, insights

2.

Green Consumer - Segmentation and Marketing Strategies - A Conceptual Framework

Glimpses of Consumer Behaviour towards 2020, Bonfring, Coimbatore, December 2014, ISBN 978-93-84743-25-3
Number of pages: 15 Posted: 29 Apr 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 701 (38,660)

Abstract:

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Green consumers, sustainable enterprises, types, strategies by the company

3.

A Study of an Integrated Digital Marketing Framework - Theoretical Model and Analysis Using ABCD Model

International Journal of Management, IT and Engineering , Volume 5, Issue 7 (July 2015)
Number of pages: 12 Posted: 01 May 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 507 (58,691)

Abstract:

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Digital marketing, Theoretical model, ABCD model

4.

A Study on Awareness and Effectiveness of 'Guerrilla Marketing Technique' – An Innovative Means of Advertising

International Journal of Management, IT and Engineering, ISSN: 2249-0558, Volume 6, Issue 1 (January 2016)
Number of pages: 13 Posted: 01 May 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 472 (64,334)

Abstract:

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Guerrilla marketing, unconventional, questionnaire, innovative

5.

A Study on Green Packaging - A Case Study Approach with Reference to Dell Inc.

International Educational Scientific Research Journal [IESRJ], E-ISSN No : 2455-295X | Volume : 2 | Issue : 7 | July 2016
Number of pages: 2 Posted: 29 Apr 2017
Priti Jeevan and Vanitha Bhargav
Srinivas Institute of Management Studies and Total Quality Management
Downloads 326 (98,845)

Abstract:

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green packaging, key issues, model, Dell

6.

The Changing Paradigms in Lifestyle Marketing - A Case Study Approach with Reference to Watch Industry

International Journal of Case Studies in Business, IT and Education (IJCSBE), Vol. 1, No. 1, 2017
Number of pages: 8 Posted: 30 May 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 246 (133,355)

Abstract:

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Life Style Marketing, Branding, Consumer Behaviour, Watch Industry

7.

Role of Industry Institute Interaction in Making of Entrepreneurs

International Journal of Current Research and Modern Education (IJCRME), ISSN (Online): 2455-5428, 1(1), 357-361, 2016
Number of pages: 5 Posted: 31 May 2017
Ramesh Pai, Priti Jeevan and A.P. Achar
Srinivas Institute of Management Studies, Srinivas Institute of Management Studies and Sahyadri College of Engineering and Management
Downloads 193 (168,812)

Abstract:

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Industry - Academic Collaboration, Problem-Based Learning, Industry - Visits & Entrepreneurship

8.

A Study on Marketing and Sustainability - A Case Study Approach with Reference to Hindustan Unilever Limited

International Journal of Scientific Research and Modern Education (IJSRME) ISSN (Online): 2455 – 5630 , Volume I, Issue I, 2016
Number of pages: 6 Posted: 01 May 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 191 (169,573)

Abstract:

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Sustainability Marketing, Key Issues, Triple Bottom Line & HUL

9.

Green Entrepreneurship - A Conceptual Framework

National Conference on Change and Its Contemporary Social Relevance - Department of Social Work, SIMS, 27th September 2014, ISBN No. 978-81-929306-1-9
Number of pages: 9 Posted: 29 Apr 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 191 (169,573)

Abstract:

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environment, sustainability, entrepreneurs

10.

A Study on Brand Management With Reference to Louis Philippe Brand

International Journal of Scientific Research and Modern Education (IJSRME) ISSN (Online): 2455–5630, Volume I, Issue II, 2016
Number of pages: 8 Posted: 30 May 2017
Priti Jeevan and Vanitha Bhargav
Srinivas Institute of Management Studies and Total Quality Management
Downloads 190 (171,242)

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Brand Management, Louis Philippe & Loyalty, Brand Equity

11.

Green Washing - A Conceptual Framework

Development Prospects of Indian Economy, Bharathi Publications, Page No. 270-276, Delhi 2014, ISBN No.978-93-81212-62-2
Number of pages: 11 Posted: 02 May 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 185 (176,312)

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green washing, green product, types, techniques

Green Education Concepts & Strategies in Higher Education Model

International Journal of Scientific Research and Modern Education (IJSRME) ISSN (Online): 2455–5630, Volume I, Issue I, 2016
Number of pages: 10 Posted: 01 May 2017
Priti Jeevan and P. S. Aithal
Srinivas Institute of Management Studies and Srinivas University
Downloads 29 (516,814)

Abstract:

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Green Education, Sustainable Education & Technology Adoption in Education

13.

Customer Loyalty in Retail Banking

Indian Journal of Scholarly Research, Ahmedabad, ISSN: 2278 -8271, May 2014
Number of pages: 10 Posted: 01 May 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 110 (264,957)

Abstract:

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Customer Loyalty, Banks, Retail

14.

Green through Upcycling Approach - A Conceptual Framework with Special Reference to Fashion Industry

IFRSA (International Forum of Researchers Students and Academicians) Business Review, Vol. 2, Issue 2, June 2012
Number of pages: 4 Posted: 01 May 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 105 (273,814)

Abstract:

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Upcyling, Recycling, Case Study

15.

A Study of Sustainable Manufacturing Through Lean Manufacturing - An Excogitation Paradigm

International Journal of Research in Science and Technology, Volume 2, Issue 2(1) April-June 2015, ISSN 2394-9554
Number of pages: 10 Posted: 29 Apr 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 82 (320,741)

Abstract:

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manufacturing, lean, green

16.

Strategic Rethinking of Management Education: Green MBA Model

International Journal of Management, IT and Engineering, Volume 6, Issue 1, pp. 55-73, January 2016
Number of pages: 19 Posted: 15 May 2016
P. S. Aithal and Priti Jeevan
Srinivas University and Srinivas Institute of Management Studies
Downloads 82 (320,741)

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Innovations in MBA curiculum; Sustainable business management; Green MBA

How Service Industries Can Transform Themselves into Green Business Industries

International Journal of Management Sciences and Business Research, April-2016 ISSN (2226-8235) Vol-5, Issue 4, April 2016
Number of pages: 9 Posted: 29 Apr 2017
P. S. Aithal and Priti Jeevan
Srinivas University and Srinivas Institute of Management Studies
Downloads 43 (448,728)

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Green Business, Green business in service sector, Factors affecting green business, Impact of green business

How Service Industries Can Transform Themselves into Green Business Industries

International Journal of Management Sciences and Business Research, Vol-5, Issue 4, April 2016, pp.150-168
Number of pages: 9 Posted: 16 May 2016
P. S. Aithal and Priti Jeevan
Srinivas University and Srinivas Institute of Management Studies
Downloads 29 (516,814)

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Green Business, Green business in service sector, Factors affecting green business, Impact of green business

18.

Life Skill Education in MBA Curriculum for Better Management in Challenging Environment

International Journal of Scientific Research and Modern Education (IJSRME) ISSN (Online): 2455 – 5630 , Volume I, Issue I, 2016
Number of pages: 5 Posted: 29 Apr 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 69 (353,885)

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Life Skills, Emotional Stability, Pedagogy & B-Schools

19.

A Study on Point of Purchase - An Advertising and Selling Technique

International Journal of Marketing and Technology, ISSN: 2249-1058, Volume 1, Issue 4, September 2011
Number of pages: 20 Posted: 01 May 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 43 (439,977)

Abstract:

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Point of Purchase, Advertising, Types

20.

An Analysis of Green Products - Exploring a New Innovation Paradigm

In: National Conference on Changing Trends in Management, IT, and Social Sciences, Manegma 2014, Mangalore, 09/04/2014, ISBN No. 978-81-929306-0-2
Number of pages: 10 Posted: 02 May 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 42 (444,006)

Abstract:

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green products, innovation and sustainable, case study approach, model

21.

A Conceptual Study on Customers Adoption of iMobile App Technology in ICICI Bank

National conference on Recent trends in Management, K.S. School of Engineering and Management, Bengaluru, May 28th 2015, ISBN: 978-93-83241-99-6
Number of pages: 12 Posted: 29 Apr 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 41 (448,069)

Abstract:

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Technology, iMobile, Mobile Banking and customers

22.

A Study on Team Building Model - A Best Practice Strategy from Competition to Collaboration

Number of pages: 8 Posted: 01 May 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 35 (473,862)

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Team Work, Student Centric Process, Benefits, Team Building Model

23.

Leader with Golden Heart ... Sri Ca. A. Raghavendra Rao (A Case Study)

International Journal of Research in Management & Social Science, Volume 3, Issue 1( IV ), pp.96-102, January - March, 2015, ISSN 2322 - 0899
Number of pages: 7 Posted: 16 May 2016
Srinivas University, Srinivas Institute of Management Studies, Independent and Srinivas Institute of Management Studies
Downloads 34 (478,450)

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Leadership Style, Leadership Values, Transforming society, Education, Human service, committed to results

24.

An Analysis of Digital Marketing Model - Exploring a New Paradigm of Innovation

Conference of Researchers in Social Sciences, Archers and Elevators Publishing House, Bangalore, May 1, 2015, ISSN 2348-6724
Number of pages: 9 Posted: 29 Apr 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 32 (487,932)

Abstract:

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digital, marketing

25.

A Study on Customer and Retailer Attitude with Special Reference to 'Shri Lakshmi Agro Foods Private Limited [Udhaiyam]' Chennai, Tamilnadu

International Journal of Scientific Research and Modern Education (IJSRME) ISSN (Online): 2455–5630, Volume I, Issue I, 2016
Number of pages: 7 Posted: 29 Apr 2017
Priti Jeevan and Chirag Thakkar
Srinivas Institute of Management Studies and Srinivas Institute of Management Studies
Downloads 31 (492,777)

Abstract:

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Consumer and Retailer Attitude, Competitive Analysis & Familiarity

26.

The Study of New Age Media Advertising with Special Reference to Rich Site Summary (RSS)

International Journal of Engineering Research and Modern Education (IJERME) Impact Factor: 6.525, ISSN (Online): 2455-4200, Volume 2, Issue 1, 2017
Number of pages: 5 Posted: 30 May 2017
Priti Jeevan
Srinivas Institute of Management Studies
Downloads 28 (508,608)

Abstract:

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Rich Site Summary Feeds, Digital Advertising, Consumer & Companies

27.

Role of Industry Institute Interaction in Making of Entrepreneurs

International Journal of Current Research and Modern Education (IJCRME), ISSN (Online): 2455-5428, Volume I, Issue I, 2016
Number of pages: 5 Posted: 01 May 2017
Ramesh Pai, Priti Jeevan and A.P. Achar
Jain (Deemed to be) University, Srinivas Institute of Management Studies and Sahyadri College of Engineering and Management
Downloads 10 (621,050)

Abstract:

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Industry-Academic Collaboration, Problem-Based Learning, Industry-Visits & Entrepreneurship