Suneal Bedi

Indiana University - Kelley School of Business

Assistant Professor

1309 East Tenth Street

Indianapolis, IN 47405-1701

United States

SCHOLARLY PAPERS

10

DOWNLOADS

1,249

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (10)

1.

The Shadows of Litigation Finance

74 Vanderbilt Law Review 563
Number of pages: 58 Posted: 29 Oct 2020 Last Revised: 26 Apr 2021
Suneal Bedi and William Marra
Indiana University - Kelley School of Business and Harvard Law School
Downloads 339 (124,212)

Abstract:

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litigation finance, economics, policy, law, business law

2.

Damaged Damages: Errors in Patent and False Advertising Litigation

73 Alabama Law Review 385 (2020)
Number of pages: 52 Posted: 24 Aug 2019 Last Revised: 05 Jan 2022
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - Marketing Department
Downloads 222 (190,054)

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patent, class action, consumer protection, marketing, empirical, law, false advertising, damages

3.

Measuring Trademark Dilution by Tarnishment

Indiana Law Journal, Vol. 95, No. 683, 2020
Number of pages: 53 Posted: 02 Jul 2019 Last Revised: 04 Jun 2020
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - Marketing Department
Downloads 129 (300,799)

Abstract:

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trademarks, dilution, tarnishment, empirical, psychology, marketing, brand

4.

The Myth of the Chilling Effect

Kelley School of Business Research Paper No. 2021-14, 35 Harvard Journal of Law & Technology 267
Number of pages: 41 Posted: 01 Mar 2021 Last Revised: 15 Mar 2022
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 113 (330,750)

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first amendment, social media, empirical, text analysis, chilling effect, speech

5.

Marketing’s Ethical Blind Spot: Catering to Consumer Preferences

Kelley School of Business Research Paper No. 19-50
Number of pages: 45 Posted: 24 Aug 2019 Last Revised: 26 Sep 2019
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 109 (339,069)

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marketing, business ethics, gender, race, cultural harms

6.

The Corporate Pro Se Litigant

82 Ohio State Law Journal 77, Kelley School of Business Research Paper No. 2020-61
Number of pages: 44 Posted: 02 Apr 2020 Last Revised: 20 May 2021
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 83 (402,858)

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Corporate Law, Constitutional Law, Business Organizations, Due Process

7.

Towards an Objective Measure of Trademark Fame

UC Davis Law Review, Vol. 54, No. 1, Kelley School of Business Research Paper No. 2020-58
Number of pages: 60 Posted: 27 Mar 2020 Last Revised: 11 Nov 2020
Suneal Bedi and W. Michael Schuster
Indiana University - Kelley School of Business and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 82 (405,777)

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8.

Measuring Fair Use's Market Effect

Wisconsin Law Review, Forthcoming
Number of pages: 47 Posted: 20 Apr 2022
Suneal Bedi and W. Michael Schuster
Indiana University - Kelley School of Business and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 65 (460,373)

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copyright, market effect, fair use, music, sampling, spillovers

9.

Fully and Barely Clothed: Case Studies in Gender and Religious Employment Discrimination in the Wake of Citizens United and Hobby Lobby

Hastings Business Law Journal, Vol. 12, No. 2, 2016
Number of pages: 52 Posted: 06 Jun 2016
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 55 (498,549)

Abstract:

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Employment Discrimination, First Amendment, Citizens United, Hobby L/obby, Constitutional Law

10.

Brand as Promise

Journal of Business Ethics, 2021, Kelley School of Business Research Paper No. 2021-26
Number of pages: 18 Posted: 24 May 2021 Last Revised: 06 Oct 2021
Vikram R. Bhargava and Suneal Bedi
George Washington University and Indiana University - Kelley School of Business
Downloads 52 (511,062)

Abstract:

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brand, promise, marketing, ethics