Suneal Bedi

Indiana University - Kelley School of Business

Assistant Professor

1309 East Tenth Street

Indianapolis, IN 47405-1701

United States

SCHOLARLY PAPERS

7

DOWNLOADS

346

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (7)

1.

Measuring Trademark Dilution by Tarnishment

Indiana Law Journal, Forthcoming, Kelley School of Business Research Paper No. 19-36
Number of pages: 60 Posted: 02 Jul 2019 Last Revised: 19 Jul 2019
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - Marketing Department
Downloads 70 (351,506)

Abstract:

Loading...

trademarks, dilution, tarnishment, empirical, psychology, marketing, brand

2.

Boycotting as Ethical Consumerism

Kelley School of Business Research Paper No. 19-43
Number of pages: 38 Posted: 24 Aug 2019 Last Revised: 01 Oct 2019
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 66 (362,693)

Abstract:

Loading...

boycotting, ethical consumerism, consumer psychology, political marketing, consumer behavior

3.

Damaged Damages: Errors in Patent and False Advertising Litigation

Kelley School of Business Research Paper No. 19-40
Number of pages: 57 Posted: 24 Aug 2019 Last Revised: 16 Feb 2020
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - Marketing Department
Downloads 66 (362,693)

Abstract:

Loading...

patent, class action, consumer protection, marketing, empirical, law, false advertising, damages

4.

Fully and Barely Clothed: Case Studies in Gender and Religious Employment Discrimination in the Wake of Citizens United and Hobby Lobby

Hastings Business Law Journal, Vol. 12, No. 2, 2016
Number of pages: 52 Posted: 06 Jun 2016
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 50 (414,041)

Abstract:

Loading...

Employment Discrimination, First Amendment, Citizens United, Hobby L/obby, Constitutional Law

5.

Marketing’s Ethical Blind Spot: Catering to Consumer Preferences

Kelley School of Business Research Paper No. 19-50
Number of pages: 45 Posted: 24 Aug 2019 Last Revised: 26 Sep 2019
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 48 (421,312)

Abstract:

Loading...

marketing, business ethics, gender, race, cultural harms

6.

Towards an Objective Measure of Trademark Fame

UC Davis Law Review, Vol. 54, Forthcoming, Kelley School of Business Research Paper No. 2020-58
Number of pages: 66 Posted: 27 Mar 2020
Suneal Bedi and W. Michael Schuster
Indiana University - Kelley School of Business and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 35 (474,333)

Abstract:

Loading...

7.

The Corporate Pro Se Litigant

Ohio State Law Journal, Forthcoming, Kelley School of Business Research Paper No. 2020-61
Number of pages: 44 Posted: 02 Apr 2020
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 11 (614,941)

Abstract:

Loading...

Corporate Law, Constitutional Law, Business Organizations, Due Process