Suneal Bedi

Indiana University - Kelley School of Business

Assistant Professor

1309 East Tenth Street

Indianapolis, IN 47405-1701

United States

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 32,885

SSRN RANKINGS

Top 32,885

in Total Papers Downloads

2,855

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (11)

1.

Valuing Corporate Compliance

109 Iowa Law Review 541 (2024), Kelley School of Business Research Paper 2023-4380918
Number of pages: 63 Posted: 07 Mar 2023 Last Revised: 30 Jan 2024
Todd Haugh and Suneal Bedi
Indiana University - Kelley School of Business and Indiana University - Kelley School of Business
Downloads 624 (79,586)

Abstract:

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compliance, valuation, business law, conjoint, law & economics, empirical, legal studies, consumer behavior

2.

The Corporate Pro Se Litigant

82 Ohio State Law Journal 77, Kelley School of Business Research Paper No. 2020-61
Number of pages: 44 Posted: 02 Apr 2020 Last Revised: 20 May 2021
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 531 (97,275)

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Corporate Law, Constitutional Law, Business Organizations, Due Process

3.

The Shadows of Litigation Finance

74 Vanderbilt Law Review 563
Number of pages: 58 Posted: 29 Oct 2020 Last Revised: 26 Apr 2021
Suneal Bedi and William Marra
Indiana University - Kelley School of Business and Harvard Law School
Downloads 421 (128,348)

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litigation finance, economics, policy, law, business law

4.

Damaged Damages: Errors in Patent and False Advertising Litigation

73 Alabama Law Review 385 (2020)
Number of pages: 52 Posted: 24 Aug 2019 Last Revised: 05 Jan 2022
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - Marketing Department
Downloads 289 (193,623)

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patent, class action, consumer protection, marketing, empirical, law, false advertising, damages

5.

The Myth of the Chilling Effect

Kelley School of Business Research Paper No. 2021-14, 35 Harvard Journal of Law & Technology 267
Number of pages: 41 Posted: 01 Mar 2021 Last Revised: 15 Mar 2022
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 199 (277,840)

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first amendment, social media, empirical, text analysis, chilling effect, speech

6.

Marketing’s Ethical Blind Spot: Catering to Consumer Preferences

Kelley School of Business Research Paper No. 19-50
Number of pages: 45 Posted: 24 Aug 2019 Last Revised: 26 Sep 2019
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 194 (284,308)

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marketing, business ethics, gender, race, cultural harms

7.

Measuring Trademark Dilution by Tarnishment

Indiana Law Journal, Vol. 95, No. 683, 2020
Number of pages: 53 Posted: 02 Jul 2019 Last Revised: 04 Jun 2020
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - Marketing Department
Downloads 157 (342,109)

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trademarks, dilution, tarnishment, empirical, psychology, marketing, brand

8.

Measuring Fair Use's Market Effect

6 Wisconsin Law Review 1467 (2022)
Number of pages: 46 Posted: 20 Apr 2022 Last Revised: 13 Mar 2023
Suneal Bedi and W. Michael Schuster
Indiana University - Kelley School of Business and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 150 (355,255)

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copyright, market effect, fair use, music, sampling, spillovers

9.

Towards an Objective Measure of Trademark Fame

UC Davis Law Review, Vol. 54, No. 1, Kelley School of Business Research Paper No. 2020-58
Number of pages: 60 Posted: 27 Mar 2020 Last Revised: 11 Nov 2020
Suneal Bedi and W. Michael Schuster
Indiana University - Kelley School of Business and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 121 (419,843)

Abstract:

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10.

Brand as Promise

Journal of Business Ethics, 2021, Kelley School of Business Research Paper No. 2021-26
Number of pages: 18 Posted: 24 May 2021 Last Revised: 06 Oct 2021
Vikram R. Bhargava and Suneal Bedi
George Washington University and Indiana University - Kelley School of Business
Downloads 96 (495,487)
Citation 1

Abstract:

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brand, promise, marketing, ethics

11.

Fully and Barely Clothed: Case Studies in Gender and Religious Employment Discrimination in the Wake of Citizens United and Hobby Lobby

Hastings Business Law Journal, Vol. 12, No. 2, 2016
Number of pages: 52 Posted: 06 Jun 2016
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 73 (584,429)

Abstract:

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Employment Discrimination, First Amendment, Citizens United, Hobby L/obby, Constitutional Law