Tung Phan

University of Pennsylvania - Statistics Department

Doctoral Candidate

Wharton School

Philadelphia, PA 19104

United States

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An Integrated Model for Dynamic Brand Equity

Number of pages: 36 Posted: 25 May 2016

Tung Phan, Eric Bradlow and Elea McDonnell Feit

University of Pennsylvania - Statistics Department, University of Pennsylvania - Marketing Department and Drexel University - Department of Marketing

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