Tung Phan

University of Pennsylvania - Statistics Department

Doctoral Candidate

Wharton School

Philadelphia, PA 19104

United States

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Scholarly Papers (1)

1.

An Integrated Model for Dynamic Brand Equity

Number of pages: 36 Posted: 25 May 2016
University of Pennsylvania - Statistics Department, University of Pennsylvania - Marketing Department and Drexel University - Department of Marketing
Downloads 303 (137,705)

Abstract:

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Brand Equity, Brand Management, Dynamic Multivariate Probit Model, Bayesian Computation