Daniel J. Howard

Southern Methodist University (SMU) - Marketing Department

United States

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Multiclus: A New Method for Simultaneously Performing Multidimensional Scaling and Cluster Analysis

Psychometrika, Volume 56, Issue 1, pp 121-136
Number of pages: 16 Posted: 01 Jun 2016
Wayne S. DeSarbo, Daniel J. Howard and Kamel Jedidi
Pennsylvania State University, Southern Methodist University (SMU) - Marketing Department and Columbia Business School - Marketing
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Abstract:

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multidimensional scaling, cluster analysis, maximum likelihood estimation, consumer psychology