Tsinghua University, School of Economics and Management
Microtasking, self-improvement programs, present bias, consumer surplus, behavioral economics.
Location sponsorship, marketing strategy, location-based augmented reality gaming, prisoners’ dilemma, game-theoretic modeling
Privacy labels, data-tracking level, app platforms, digital advertising, analytical modeling
Online reviews, fake reviews, platform strategy, consumer surplus, game-theoretic modeling
Blockchain, digital advertising, adoption strategy, click fraud, middleman, prisoner’s dilemma, Pareto improvement, game theory.
analytics services, marketplace platform, platform pricing, seller competition, consumer surplus
online learning, gamification, time window, extrinsic motivation, word of mouth
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