Dengpan Liu

Tsinghua University, School of Economics and Management

Professor

China

SCHOLARLY PAPERS

8

DOWNLOADS

217

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (8)

1.

Dynamic Budget Allocation in Competitive Search Advertising

Number of pages: 32 Posted: 06 Feb 2017 Last Revised: 10 Jun 2017
School of Management, Huazhong University of Science and Technology, Graduate School of Management, UC Davis, Tsinghua University, School of Economics and Management and University of Arizona - Department of Management Information Systems
Downloads 217 (191,236)
Citation 4

Abstract:

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2.

Microtasking and Self-Improvement Programs

Posted: 29 Apr 2022
Yi Gao, Hong Guo, Dengpan Liu, De Liu and Xuying Zhao
Tsinghua University - School of Economics and Management, University of Notre Dame, Tsinghua University, School of Economics and Management, University of Minnesota - Minneapolis and University of Notre Dame

Abstract:

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Microtasking, self-improvement programs, present bias, consumer surplus, behavioral economics.

3.

Location Sponsorship in Location-based Augmented Reality Gaming: A Game-Theoretic Model

Posted: 18 Nov 2021
Meilin Gu, Zhe Wang, Xinxin Li and Dengpan Liu
Tsinghua University - School of Economics & Management, Tsinghua University, University of Connecticut - Department of Operations & Information Management and Tsinghua University, School of Economics and Management

Abstract:

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Location sponsorship, marketing strategy, location-based augmented reality gaming, prisoners’ dilemma, game-theoretic modeling

4.

Behind Privacy Labels: Data Tracking and Advertising Competition on App Platforms

Posted: 14 May 2021 Last Revised: 22 Nov 2021
Yi Gao and Dengpan Liu
Tsinghua University - School of Economics and Management and Tsinghua University, School of Economics and Management

Abstract:

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Privacy labels, data-tracking level, app platforms, digital advertising, analytical modeling

5.

An Inconvenient Truth: Are Platforms Reliable in Tackling Fake Reviews?

Posted: 28 Jul 2020 Last Revised: 22 Sep 2020
Zhe Wang, Subodha Kumar and Dengpan Liu
Tsinghua University, Temple University - Department of Marketing and Supply Chain Management and Tsinghua University, School of Economics and Management

Abstract:

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Online reviews, fake reviews, platform strategy, consumer surplus, game-theoretic modeling

6.

Blockchain Technology Adoption in Digital Advertising: A Game-Theoretic Model

Posted: 27 Jul 2020 Last Revised: 29 Apr 2021
Yi Gao, Subodha Kumar and Dengpan Liu
Tsinghua University - School of Economics and Management, Temple University - Department of Marketing and Supply Chain Management and Tsinghua University, School of Economics and Management

Abstract:

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Blockchain, digital advertising, adoption strategy, click fraud, middleman, prisoner’s dilemma, Pareto improvement, game theory.

7.

Economics of Analytics Services on a Marketplace Platform

Posted: 10 Oct 2019
Zhe Wang, Hong Guo and Dengpan Liu
Tsinghua University, University of Notre Dame and Tsinghua University, School of Economics and Management

Abstract:

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analytics services, marketplace platform, platform pricing, seller competition, consumer surplus

8.

Clocking In or Not? Optimal Design of a Novel Gamified Business Model in Online Learning

Fox School of Business Research Paper
Posted: 13 Aug 2019 Last Revised: 11 Jan 2020
Yi Gao, Subodha Kumar and Dengpan Liu
Tsinghua University - School of Economics and Management, Temple University - Department of Marketing and Supply Chain Management and Tsinghua University, School of Economics and Management

Abstract:

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online learning, gamification, time window, extrinsic motivation, word of mouth